Abroad, a Familiar Name is One Magnate’s Trump Card

What's in a name? For Donald Trump, a whole lot of money

donald trump talkingSay what you want about Donald Trump, but the guy sure has made a name for himself.

It was reported today that Trump is making a small fortune on putting his name on buildings around the world.

“It’s not even a question of ego,” Trump told The Wall Street Journal Wednesday. “It’s just that my name makes everything more successful.”

The WSJ reported companies have purchased naming rights in places like Turkey, the Philippines and Brazil.

From the Wall Street Journal:

The lull in Mr. Trump’s U.S. property-branding deals underscores a feature of his business empire, which includes the TV show “The Apprentice,” golf courses and real estate throughout the world, in addition to his licensing business. It is built in large part on Mr. Trump’s outsize persona.

Developers cough up between $5 million and $10 million, the Journal reported according to a source “familiar with Mr. Trump’s business dealings.”

Read more at the Wall Street Journal.

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