Survey: African Americans Put Family First When Making Financial Decisions

Who influences your money choices? Voice your opinions on key financial topics below

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Family is always top of mind for many African Americans, especially when it comes to making important decisions about money. This is no surprise, in light of the fact that the presence or absence of a sound financial foundation directly impacts overall well-being. Furthermore, the success of future generations means so much to African American households that nearly 7 in 10 do not want to burden their children with having to take care of them during their golden years.

That was among the findings of a recent national survey of American families conducted by Massachusetts Mutual Life Company (MassMutual) which took an in-depth look at the finances of African American households to determine their unique challenges. The objective of the study was to understand the changing landscape of financial security of American families, including that of African American families.

Key survey highlights:

African Americans remain positive about their financial future and desire to put their family’s needs in the foreground:

  • African Americans still believe in the American Dream. About 28% of respondents say they believe the American Dream is disappearing compared with 40% of the general population who believe the American dream is harder to achieve–a reversal of 2011 survey results.
  • Family comes first. Three-quarters of African American households base financial decisions on their family’s best interest, compared to two-thirds of the general population.

Debt remains an obstacle:

  • Close to one-half of African Americans have less than three months of emergency expenses.
  • Three-quarters have a mortgage that is underwater, with nearly 30% owing more on their home than it is worth.

The study concludes that even though many African American families face enormous financial challenges, they’re making efforts to overcome them by assuming an increased role in planning and decision-making. Moreover, parents ensure their children gain access to financial education.

By answering the following survey questions, you will share your views on key topics covered in the research. Black Enterprise and MassMutual would like to hear from you.

MassMutual Financial Group refers to Massachusetts Mutual Life Insurance Company (MassMutual), its affiliated companies and sales representatives.

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