Bounce TV, touted as the nation’s “first-and-only broadcast TV network for African Americans,” had the most-watched year in its history in 2015 and remains remaining the fastest-growing African American network, according to a news release.
In primetime viewership, the network had gains in households and targeted sales demos with increases of 24% among viewers 18-49 and 22% among viewers 25 to 54. Bounce TV ended the year with a 22% increase in household viewership compared to 2014, while also seeing gains of 10% in viewers ages 18-49 and 6% in viewers ages 25-54.
Bounce TV beat out BET and TV One in growth among viewers ages 18-34, 18-49, and 25-54. Also, last month alone, Bounce TV reports it beat BET more than 30 times in key demographic delivery among viewers 25-54 (11X), P18-34 (2X), P18-49 (4X), P2+ (5X) and Prime: P25-54 (6X), P18-34 (2X), P18-49 (4X), P2+ (4X). Bounce TV passed TV One in viewership in 2014 and now consistently doubles and triples their delivery.
Bounce TV also expanded its original series production in 2015 and the sitcoms Mann & Wife (First Season), In The Cut (First Season) and Family Time (Third Season) all set network records for viewership.
Bounce TV airs on the broadcast signals of local television stations and corresponding cable carriage, and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. It’s available in more than 93.5 million homes across the nation and 93% of all African American television homes. Among the founders of Bounce TV are Martin Luther King, III and Ambassador Andrew Young. The network landed a big win when Univision carried it to 24 of 25 African American markets in 2012, and it had another landmark moment when it produced its first reality TV show in 2013 called Forever Jones, which followed the lives of a Grammy award-winning gospel group. In more recent news, comedian Mike Epps and actress Nia Long will be hosting the Trumpet Awards, which is set to be broadcast on Bounce TV on Jan. 23.