Similar to his campaign to get young people to vote in 2012, President Obama reached out to stars like Alicia Keys as early as last July to join the administration’s enrollment blitz. Keys granted interviews to media organizations like CNN in which she stated that “everything is right about affordable health care…it’s revolutionary.” In fact, in the final hours of the campaign, her mother joined the act by appearing in a special PSA with other celebrity moms.
Former NBA All-Star and current member of the President’s Council on Fitness, Sports & Nutrition, Grant Hill called into sports radio shows in Miami, Dallas, and Houston to encourage ACA enrollment.
The president called Lebron James to get into the game to promote ACA as March Madness got underway. James response: “Any way I can help the president, that’s pretty cool.” As a result, the Miami Heat superstar was included in a special television ad that aired during the 2014 NCAA Men’s Basketball Tournament.
Real Husbands of Hollywood
The president used every opportunity to promote ACA – including getting the cast of one of the most popular shows to encourage African Americans to sign up. BET released a hilarious web video featuring the “Real House Husbands of Hollywood”: Kevin Hart, Nelly, Nick Cannon, Boris Kodoje, and Duane Martin. Their message: “If you don’t sign up by March 31 …you might die.”
Former White House aide and Duke basketball standout Reggie Love participated in radio interviews touching markets in Miami and Raleigh.
Songstress Janelle Monáe called into radio stations to discuss the benefits of the ACA in markets such as Indianapolis, Houston, Oklahoma City, and Mississippi.
Tatyana Ali was one of the celebrities included in the outreach effort to roughly 400 radio stations nationwide, including programs airing in every single ACA priority enrollment media market such as Dallas, Houston, Miami, Atlanta, Los Angeles, New York City, Phoenix, Tucson, and others.
Nia Long used her celebrity status to promote ACA as her new Tyler Perry-produced film, “The Single Moms Club,” hit movie theaters. Along with Star Jones, Nikki Reed and Aisha Tyler, she was one of the endorsers who appeared on hundreds of radio stations nationwide.