American Express’ Small Biz Saturday kicks off this year on November 29. Launched in 2010, this special day was created to help small businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. Over the years, this single day has grown into a powerful movement, and more people are taking part than ever before.
With Small Business Saturday upon us, how are you getting prepared to maximize your efforts and cover any issues that may arise. The holiday season is a prime selling time for any business, and owners can maximize their efforts on Small Business Saturday by following these tips from small business insurer Hiscox:
- Inventory Management – Small businesses should make sure they take seasonality into account when stocking the shelves so that merchandise that could help generate additional revenue and profit doesn’t run out.
- Seasonal workers and insurance – An influx of holiday traffic means that businesses may need to hire temporary workers for the holiday season. With more people to be mindful of, small businesses should ensure they have enough liability insurance to protect against any potential claims that could hurt their business’ reputation or even close the doors entirely.
- Create special one-day offers or samples – Getting people on premises on Small Business Saturday is a great way to introduce potential customers to products or services at a time when they’re likely to splurge. Incentives like special one-day sales and free samples can get people through the door and provide a chance to convert them into loyal customers. Business should be sure to prepare their marketing strategy for Small Business Saturday to focus on the masses looking to get a jumpstart on the holidays.