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I find the second tip specially true. Many businesses that have earned me as a client have done so through activities they do for free that benefit me. It builds some sort of brand loyalty on some level. The latest example is a newly opened book store that was tweeting about its new study space opened for everybody for both study and used books reading. I went there to study a couple of times. Time after time, I started picking up the books I need on my way out and I ended up buying most my books from that book store.
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