Great leadership is undeniably hard to come by. Whether it’s leading a sports team or an organization, leadership is responsible for molding raw talent into effective and powerful instruments of action. In business, that translates into motivating employees to achieve your company’s goals and mission. Instilling this motivation in employees, however, is one hundred times harder than anyone thinks.
Running my own business, I’ve realized that leading is much more than just letting people know their responsibilities. Whether you’re leading an entire company or even just one department, strong leadership is critical to maximizing human talent.
To get the most out of people, I’ve discovered that you need to work on four C’s:
Everyone talks about the need to paint the big picture to help employees visualize how they fit in and how they help contribute to the overall mission. Yes, this is all true, but it all comes down to clarity. How clear is this picture to every single person on your team? Do they know exactly what purpose and goal you’re trying to achieve? If the answer is no, then whatever vision or goals you have set up will be hardly effective. But clarity doesn’t stop there. Clarity is critical in all aspects.
As the founder and CEO of OneIMS and Clickx, Solomon Thimothy has built his career around his passion for helping other businesses grow an online presence and thrive in the digital world. Solomon works with clients big and small to develop uniquely customized and highly-effective marketing strategies that meet every company’s individual goals. Follow him on twitter @sthimothy.
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