4 Ways to Bounce Back

Hard times remain for entrepreneurs but there are ways to beat the burden

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Though the recession may technically be over, continued lack of financing and a slow rebound—including sluggish sales, reluctant lending institutions, and unpredictable business conditions—have many entrepreneurs questioning this so-called recovery.

According to a 2011 Kauffman Firm Survey, 89% of businesses that applied unsuccessfully for bank loans in 2009 felt that tighter lending restrictions were to blame. The lack of access to capital to grow these businesses was also a likely source of slowed or lost sales (44%), forcing many businesses to default on the loans they already had or to close their business altogether. “These firms clearly continue to feel the effects of the financial crisis in terms of lost sales and inability to obtain needed funding,” Robert E. Litan, vice president of research and policy at the Kauffman Foundation, stated in a press release. “To promote job creation and strengthen the economy, entrepreneurs must be able to access financial capital.”

If loans to grow businesses are harder to come by, trouble revving up sales to pre-recessionary levels and securing other sources of cash might signal harder times are soon to fall on would-be entrepreneurs. An American Express OPEN spring Small Business Monitor survey revealed that the single greatest concern for small business owners and would-be entrepreneurs is cash flow: 66% are concerned they won’t have enough to keep their businesses afloat, up from 53% in the fall of 2010.

“Small business owners have cut their companies to the bone in terms of expenses like staffing, and now they want to grow, but with growth comes cash flow concerns. It’s a big concern to have enough money to pay the bills,” says Alice Bredin, a small business adviser for American Express OPEN. “African American small business owners have concerns about getting new cash to bring in new business and opportunities. It’s hard to have a great opportunity and not have the resources to go after it.”

Here are recommended strategies to help your company regroup and bounce back.
Innovation is key. Daryl Williams, director of Minority Entrepreneurship at the Kauffman Foundation, says entrepreneurs must become more fluid, mobile, and innovative, especially in tough times. “Out of this historical epoch must come a new wave of innovation surrounding how we do things, especially if we’re not going to get bank capital and loans going forward.”

Look into government programs and partnerships. This will help keep your business buoyant until further notice, says Bredin. She adds, “If you’d love to add staff, partner with a similar business now to get the momentum you need until you can do it yourself again.”

Work on developing future business.
Williams says business development is the only way to combat a slowdown in sales. If customers aren’t willing to buy now, they will be ready in the next six to 12 months, so doing some social media marketing and networking that doesn’t require a lot of cash but can garner tons of visibility is the way to go.

Rethink how you do business.
“The days of being passive and waiting on the next SBA loan are over. It’s not going to help you advance to the next level anymore,” says Williams. “Go to competitions and trade shows and figure out how you can get your business out there. Create a new product line or come up with a unique marketing strategy. Learn from other businesses. Look at others in the same industry and try to network and create buying clubs with businesses in your industry to decrease your operating costs and increase sales. Being innovative is what is necessary now and going forward.”

—Alexis Jeffries

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