← 6 New Year’s Resolutions for New Entrepreneurs

social media strategy

By Elayne Fluker | Published December 29, 2010 | Full size is 1000 × 579 pixels

5. Choose a social media strategy—and work it daily. Not being on Twitter and Facebook is no longer an option for serious entrepreneurs. A social media presence is no substitute for a real marketing strategy for your business. On the other hand, in 2011, no marketing strategy is complete without an on-purpose, faithfully executed social media strategy. You and your business don’t need a presence on every social media platform out there, but you need to have a 2011 plan for at least two or three of the five most important social media sites. It’s not enough to just set up profiles and accounts on these sites. You must make time each day—beginning January 3—to actively engage and pay attention to those in your networks. And if you have zero social media engagement, the time to start is now.

5. Choose a social media strategy—and work it daily. Not being on Twitter and Facebook…