In 2001, John Hall was treading into unfamiliar territory as a first-generation automobile dealer. But this summer, Hall found himself making one of the most difficult, yet necessary, choices he has had to make his entire career.
Once a $22 million business, Northpoint Ford Lincoln Mercury (No. 96 on the B.E. Auto Dealer 100 list), officially closed its doors Sept. 30.
â€śIt takes capital to stay in business,â€ť Hall says, attributing the decision to the sliding economy. â€śSome others either ignore that fact or donâ€™t understand how to make a responsible decision.â€ť
For Hall, the decision to shut down has been long thought out. He had good years in 2004, 2005, and 2006, but things started getting rough during the summer of 2007. â€śWhen this year started, I decided that I would go through June and then make a decision about the rest of the year.â€ť
It never got any better.
Now, Hall is liquidating. He is moving some of the new cars to other dealers and selling others at auctions.
â€śI expect to get a really good price for most, if not all, of the heavy equipment,â€ť he says.
Hall is not the only dealer having problems. Across the board, Ford Motor Co. is experiencing their lowest sales to date. According to the Ford corporate communications team, dealers reported total sales of 116,734 in September, down 34% from a year ago. September was the lowest sales month for Ford and the industry this year.
Damon Lester, president of the National Association of Minority Auto Dealers (NAMAD), attributes the decline to the overall rise in gas prices; the shift from sport utility vehicles and large trucks to smaller, more fuel-efficient vehicles; and the rising cost of doing business. It all is taking its toll on everyone in the industry.
â€śAll of these outside and inside forces are affecting practically every minority dealer,â€ť he says. â€śDealers are essentially going to run out of money.â€ť
As sales start to decline dealers start to feel the pinch. He said dealersâ€™ ability to access capital is limited or even non-existent; particularly if you do not own your own building. For dealers who do not own their land, they have to pay rent on top of the dozen other expenses. That cost can take a tremendous toll on a business.
But Lester does not want it to seem as though all is gloom and doom. NAMAD is currently in negotiations with Capitol Hill for a bailout that will provide not just a pool of money to minority dealers, but also access to consolidation assistance, debt restructuring, and direct and guaranteed loans from the Small Business Administration (SBA). Nothing has been written in stone, but Lester says that members of Congress are receptive to the idea.
â€śConsideration needs to be given to our dealers,â€ť he says, referencing the big three manufacturers and a $25 million loan recently approved by the government to the big three to build more competitive and efficient automobiles. â€śIf the