6:00am:: Iâ€™m awake. Not out of bed, but awake. I stare at my bedroom ceiling for the next five minutes. I like to have a bit of quiet time before starting my morning routine.
6:05am: I grab my iPhone from my nightstand and check Twitter, Facebook, Instagram and, as of recently, Snapchat. I read USA Today, The Wall Street Journal, The New York Times, and The Los Angeles Times to catch up on the news. I check a few emails.
6:45am: I turn on the TV and flip back and forth between SportsCenter, CNN, and local news. I watch while responding to the emails I checked earlier.
8:15am: Iâ€™m out the door and into my car. I cycle between NPR, Sports Radio, and music on the drive. Iâ€™m all about taking the back streets to work (anyone from Los Angeles knows that taking Olympic across the San Vicente Junction at this time is not a good way to start the day). Luckily, I donâ€™t live far from the office, which is in Beverly Hills. The commute only takes about 15 minutes.
8:45am: I make it to work, stopping at the cafĂ© in our lobby to make a custom parfait: yogurt, granola, fresh strawberries, and diced mango. I take the elevator up to the office and get settled at my desk. I eat my breakfast while knocking out a few quick emails regarding Mr. Johnsonâ€™s upcoming speaking engagements.
10:00am: I cycle through the news again and print a few relevant headlines to place on Mr. Johnsonâ€™s desk. Todayâ€™s batch includes the news that Delta Airlines, a partner of ours through SodexoMAGIC, acquired 37 Airbus Jets. Magic Johnson Enterprises (MJE) works across a range of different businesses of Mr. Johnsonâ€™s. Weâ€™re focused on providing access to high-quality entertainment, products, and service that answer the demands of multicultural communities. As MJEâ€™s Director of Communications, I handle requests for media appearances and interviews, along with Mr. Johnsonâ€™s social media and digital operations. But, like most smaller companies, my responsibilities donâ€™t stop at my job description. Thatâ€™s all part of the fun.
11:00am: Next up: the wonderful world of editing stories for Mr. Johnsonâ€™s new content platform, The Playbook, which provides followers and fans with principles and strategies to take their careers to the next level. I edit an article offering tips on how to deliver an unforgettable presentation. I also make sure that our editorial calendar is up to date and that my teammates and I are on the same page about whatâ€™s in the pipeline. Once new articles go up on The Playbook, they are posted on Mr. Johnsonâ€™s social channels. Itâ€™s pretty cool being able to reach millions of people through social media.
11:30am: A producer cold-calls the office from Russia about an opportunity for a movie role for Mr. Johnson. I ask him to send me specifics about the film and the role. Calls like these are pretty common.
12:45pm: I head to lunch. Lately, Iâ€™ve been trying to eat better, so when I get to Whole Foods I speed-walk past the baked goods. If youâ€™ve had their vegan chocolate chip cookies, you can definitely understand why. I make a salad.
2:00pm: Back at my desk, I check Twitter to see whatâ€™s happening, respond to more emails, and finish editing a couple more articles. I compile some info and stats to prepare for an upcoming appearance Mr. Johnson will be making as part of his involvement in President Obamaâ€™s mentorship initiative, My Brother’s Keeper (heâ€™s co-chair of the My Brotherâ€™s Keeper National Convening Council).
3:30pm: Time for a conference call reconnecting with a few contacts at a public relations agency. We review some background on our organizations and explore opportunities to work together. I think the call went well! We make plans to connect again.
4:15pm: I field a few inbound requests regarding upcoming speaking engagements, sending out Mr. Johnsonâ€™s sizzle reel. Then I switch back to editing press releases, blog posts, and social media copy to be featured on the MJE website and social media accounts.
5:30pm: Mr. Johnson is receiving an award from General Colin Powell and his wife, Alma, in Washington, D.C. in a few days, so Iâ€™m pulling together an info packet for his trip. It includes his itinerary and a bunch of background info on the Powells, Americaâ€™s Promise Alliance, and the fellow honorees.
6:45pm: I get home, lamenting the fact that the NBA games I wanted to watch are over by now (I have a love-hate relationship with the Pacific Timezone.). I relax a bit. For dinner, itâ€™s a chicken, white bean, and kale soup night. I check a few emails while eating, then transition my focus to an assignment from an online business analysis class Iâ€™m taking. Weâ€™re learning about decision-making methodology.
9:30pm: Time to hit the gym, which I try to do at least five times a week. I prefer waiting until later at night because the post-work rush is basically one big Instagram photoshoot (I always try to guess the hashtag). Today is leg day for me, so I do some work on the leg press and get in a series of squats, followed by leg curls, leg extensions, and some good old calf raises.
11:30pm: I make a quick protein shake, eat a Fuji apple, take a shower, and hit my pillow. Tomorrow should be a good day. Itâ€™s a Friday, and weâ€™ll be getting ready for Mr. Johnsonâ€™s appearance on a popular late-night show. I canâ€™t mention which show just yet, but follow us on Twitter for updates.
Earvin â€śMagicâ€ť Johnson is an investor in Jopwell.