In a suit filed against Dunkin’ Brands in New Jersey former owners, Reggie and Amy Pretto, accuse Dunkin’ of misleading them into believing there were no available locations near their home in New York. Instead they were steered towards locations in Baltimore and Washington that were less profitable. They subsequently sold their home in New York and relocated to open the franchise. Their franchise ultimately failed.
The suit claims that there are no African American owners in the most profitable areas of Connecticut, New Jersey and Rhode Island. Of the 7,000 franchises enlisted by the Dunkin Brands only 50 are owned by African Americans and none can be found in profitable areas.
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