Hip-hop, at times, is all about conscious awareness; not only when it comes to social justice, but also environmental issues. The Hip-Hop Caucus teamed up with the 100% Campaign to unveil a limited edition New Era branded THINK 100% baseball cap, designed to support the clean energy movement. The cap features a powerful THINK 100% image on the face, designed to remind us all to think about the daily choices we make to bring about the world we want, according to it creators.
THINK 100% At All Times
The THINK 100% fitted cap was created by five-time Grammy award-winning producer and Hip-Hop Caucus Director of Arts and Culture, Malik Yusef (Kanye West’s Late Registration, My Beautiful Dark Twisted Fantasy, The Life of Pablo); Hip-Hop Caucus President and CEO Rev. Lennox Yearwood Jr; and actress, model and singer K.D. Aubert. All proceeds from the THINK 100% sales will fund the movement to get affordable, clean energy to 100% of people.
“Hip-Hop Caucus and People’s Climate Music are proud to have partnered with the 100% Campaign and New Era, as we continue to work with communities, businesses, city and state officials nationwide to transition to 100% clean energy,” said Rev. Lennox Yearwood Jr., president and CEO of the Hip-Hop Caucus, in a statement.
“This THINK 100% cap visually represents Hip-Hop Caucus values beyond 100% clean energy; we advocate for 100% equal rights and communities that are 100% free from violence and police brutality. This thinking cap is for 100% of people who give 100% to the movement, for a better, more sustainable future.”
Leveraging Hip-Hop Culture
Formed in 2004, the Hip-Hop Caucus is a non-profit, non-partisan organization that leverages hip-hop culture to encourage young people to participate in the democratic process. Through a collaborative leadership network, HHC addresses core issues affecting underserved communities. HHC programs and campaigns support solution-driven community organizing led by today’s young leaders.
The cap design was unveiled at New Era Headquarters in Buffalo, New York, at a launch party featuring performances from Yusef and acclaimed hip-hop artist Biz Markie. The limited run of the THINK 100% fitted cap will be available starting Monday, July 18 online at 100.org/shop.
Clean Energy and People Power
“We hope that people wearing and seeing the cap will be inspired to take action so that everyone can live in a healthy, safe, and sustainable community, especially those most harmed by pollution and violence,” added Sarah Shanley Hope, executive director of the 100% Campaign.
The 100% campaign wants everyone to have access to affordable, clean energy. To get there, the 100% campaign ignites human energy, clean energy, and what’s possible when the two come together. 100% is a campaign of The Solutions Project, a national nonprofit organization.