Now more than ever, the business of fashion and sports seem to be colliding with NBA players turning post-game press conferences, draft day events and locker room arrivals into their own personal fashion shows, and trust the CEO’s of the style industry are paying close attention. From being invited to some of fashion week’s most exclusive shows, to teaming up with designers to expand their brand and launch their own line, we’ve rounded up some of today’s biggest NBA players whose fashion moves are making just as much noise as their on court game skills. (Image: Instagram)
It comes as no surprise that Miami Heat star turned free agent has his hand in fashion. Known for not being afraid to tap into color and pattens, Wade has a range of ties and accessories with the men’s brand The Tie Bar and he also has a sock collection with the clothing brand Stance. (Image: Twitter)
Russell Westbrook’s bold approach to style is definitely one that stays on tongues of fashion insiders and now the 25-year-old is turning his fashion sense into a side hustle. The Oklahoma Thunder star is teaming up with Barney’s on a sportswear and accessories collection that will hit stores this July. (Image: Instagram)
With invites to just about every major fashion event, including the Met Gala, it comes as no surprise that Amar’e Stoudemire was tapped by fashion designer Rachel Roy to collaborate on her 2011 collection with Macy’s. (Image: Instagram)
Standing at approximately 7-foot-1 and 325 pounds, it’s no wonder Mr. O’Neal would combine his fashion and business smarts to create a clothing line that would cater to men of a larger than normal stature. His latest fashion collection was launched earlier this year in Macy’s stores nationwide and online, helping big men find fashionable pieces for a very affordable price.
Although injuries may be preventing the young Chicago Bulls star from consistently playing on the court, the 25-year-old’s collaboration with Adidas is one that clearly seems to be winning. According to Forbes, the sportswear brand sold $40 million in the U.S. of the signature sneaker just last year alone. (Image: ESPN)
Despite King James and the Miami Heat taking a loss in this year’s final, the NBA great is cashing in all types of wins with his collaboration with Nike. Forbes reports that the NBA superstar sold $300 million worth of Nike shoes last year, making him the highest seller among current NBA players.