<strong>Offer a service or product that is simple, that works and that is mutually beneficial to both parties.</strong> Seek out potential partners, have a series of conversations with them, and see how you can work together, Njoku says.
<strong>Never underestimate the power of local knowledge.</strong> Africa is an awesome place to do business at the moment: We have the skills, talent, ideas and, importantly, numbers, Njoku adds. Don’t forget Africa is a continent, not a country, People who are thinking about doing business in Africa often forget this.
<br><br><em>Octavia Goredema is founder of relocation resource </em><strong><a href="http://crashcoursecity.com/" target="_blank">Crash Course City</a></strong><em> and the </em><strong><a href="http://twentytenclub.com/" target="_blank">Twenty Ten Club</a></strong><em>, an award-winning networking organization and online resource designed to connect, inspire and support black female entrepreneurs. Goredema is a Fellow of the Royal Society of Arts, an international network of accomplished individuals in the arts, manufactures and commerce patroned by the Queen Elizabeth II.</em>