Twitter first announced it would begin showing ads in April 2010, but until today itâ€™s been invite only. Now, after three years of slow roll outs and testing with specific brands, Twitter announced that advertisements would now be available to all US businesses.
Twitterâ€™sÂ Senior Director of Product for Revenue, Kevin Weil, made this announcement atÂ TechCrunch Disrupt, a move expected to generate revenue for Twitter right before they announce their widely anticipated IPO.Â EMarketerÂ in late March estimated that Twitter’s total ad revenue will more than double year-over-year to $582.8 million in 2013 and is on track to hit $950 million in 2014.
â€śUntil today itâ€™s been invite only, weâ€™ve had brands and agencies and small business using the platform, and today weâ€™re opening Twitter to all businesses, every account, every individual. Now every business in the US can use Twitter ads,â€ť said Weil.
This move follows last week’s announcement that Starcom Mediavest Group had signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years.