Tag Archives: Aaron Goodwin

Business is never supposed to be personal, but when LeBron James decided it was time to part ways with his agent Aaron Goodwin, the NBA star turned to longtime friend Maverick Carter to pick up the reigns. Growing up together in Akron, Ohio, the former high school classmates built a mentoring friendship around the sport of basketball that has since grown to encompass the business of basketball. As co-founders of LRMR Marketing, James and Carter have successfully collaborated on a host of business opportunities including managing other pro athletes, endorsement deals with major brands, and most recently bringing Sheets energy strips to market. Based on the young CEO’s track record, BlackEnterprise.com spoke with Carter to get his top tips on how to juggle friendship with partnership. —Anslem Samuel, with additional reporting by Christina M. Tapper

Maverick Carter’s 4 Tips on Doing Business With a Friend

LeBron James' right hand man explains how friends can work together successfully and profitably

LRMR Marketing’s Maverick Carter shares insight on how he and longtime friend LeBron James manage…

By Anslem Samuel

Posted: June 9, 2011 Tags: , , , , , , , ,
LeBron James with hand on chin

LeBron James Decoded: A Slam Dunk Brand

Moving to Miami only amplified LeBron James' stock in the NBA and is having a similar effect on his business and bank account

Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and…

By Andreas Hale

Posted: May 20, 2011 Tags: , , , , , , , , , , , , , , , , , , ,