Tag Archives: advertising

Super Bowl Ad Space Still Available, But For a Hefty Price

There are a few advertising spots unsold says NBC’s executive

Seth Winter, NBC’s vice president said there are a few 30-second commercial spots available for…

By Jenisha Watts

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4 Secrets For Getting Media Coverage for Your Business

Try this strategy to get the publicity your enterprise deserves

This strategy will help your business get the media coverage you deserve and make publicity…

By Nicole Cober, Esq.

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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Google Has Plans to Advertise In Your Home

No thermostat is safe from Google’s advertising might

The Moto 360 is the first in a series of devices running Google's Android Wear…

By Patrick Austin

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google campus

Google’s Search Engine Is Killing An Internet Veteran

MetaFilter, an Internet legend, is losing funds thanks to Google's algorithm tweaks, and is laying off valuable staff

Google's pretty hush about its search algorithm, which it constantly adjusts to keep spammers from…

By Patrick Austin

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Mobile Advertising Projected to Increase 64% in 2014

Mobile and native advertising is on the rise

Companies almost tripled then amount of money spent on mobile advertising.

By BlackEnterprise.com

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Twitter: Brands Will Target What You’re Watching

Advertisers will send ads to people who are watching and tweeting about a specific show

New York Times reports that Twitter plans to capitalize on television show viewers by allowing…

By Aaron Morrison

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google adwords

Small Businesses Still Not Sold on Online Advertising

While online advertising increases, small businesses remains skittish

Small business typically have smaller budgets. But a new study found that’s not why they…

By C. Daniel Baker

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facebook like

Facebook “Like” Patterns Reveal Trove of Personal Information

Study finds Facebook likes can reveal things like one's race or sexual orientation.

Researchers analyzed 58,000 Facebook users and matched their guesses with a personality test.

By Gerren Keith Gaynor

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New Ad Pits Black Americans Against Immigrants

Anti-immigration group makes controversial ad

Anti-immigration group makes controversial ad

By Gerren Keith Gaynor

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Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

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Advertising Companies Seek to Improve Diversity Rentention

Advertising Club of New York seeks to bring diversity to media industry

Advertising Club of New York seeks bring diversity to media industry

By Gerren Keith Gaynor

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#GT2012: Lincoln Stephens Marks A Milestone For The Marcus Graham Project

The executive director of the game-changing advertising industry organization talks future goals and why he'll be at The Challenge

Five years ago, Lincoln Stephens joined with like-minded colleagues in a bold campaign to change…

By Mia N. Hall

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Tiffany Warren Advocates for Diversity in Advertising Industry with ADCOLOR

We caught up with the founder of ADCOLOR to discuss her career in advertising and the importance of diversity within the advertising industry

Founder of ADCOLOR discusses her career in advertising and the importance of diversity within the…

By Amanda Miller Littlejohn

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3 Things You Can Learn from the Mary J. Blige Chicken Debacle

As the R&B diva finally details her 'mistake,' take heed for your own career success

As Mary J. Blige finally speaks out in detail about the Burger King chicken debacle,…

By Janell Hazelwood

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Hot Ad Mess: Is Lack of Color in the Advertising Biz to Blame for MJB/Burger King Snafu??

After official Mary J. Blige response, I'm still shaking my head

As the Burger King chicken wrap hoopla continues, questions arise about lack of diversity in…

By Janell Hazelwood

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UPDATE: Burger King Pulls Chicken Ad, But Damage to Mary J. Blige Brand Already Done

We all make mistakes. Here are a few suggestions for a better brand move

After an outpour of backlash about a Mary J. Blige commercial that raises more than…

By Janell Hazelwood

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Mary J. Blige, the Multi-Platinum Chicken Peddler? Say It Ain’t So

Adding a side-eye-worthy endorsement to the brand just doesn't make sense

Joining the ranks of chicken-eating stereotypes, the multi-platinum singer adds an endorsement to the brand…

By Janell Hazelwood

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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