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Hilton Worldwide Teams Up With Black Enterprise to Celebrate Black Men in Advertising and Marketing

The Modern Ad Men event lauded the influencers and game changers

Black Enterprise and Hilton Worldwide toast the influencers and game changers in the worlds of…

By Kandia Johnson

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MC Lyte, Bethann Hardison, Catherine L. Hughes and More Honored at 9th Annual ADCOLOR Awards

ADCOLOR celebrates diversity in marketing, advertising, PR and entertainment

ADCOLOR hosts awards show to celebrate diversity in marketing, advertising, PR & and entertainment.

By Cristie Leondis

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Periscope: Winning at Disrupting Social Media Advertising

What this new platform means for small business owners

Periscope provides never-before-seen opportunities for small business owners to interrupt with customers.

By Michelle Y. Talbert, Esq.

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tech companies

3 Nontraditional Marketing Strategies That Work

Less traditional forms of marketing may be your best bet

No matter what kind of business you have, you need more customers, clients, leads, website…

By BlackEnterprise.com

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Sneak Peak: Rihanna Teases ‘Secret Garden’ Dior Campaign

Superstar songstress gives fans a taste of new ads and music

Superstar songstress gives fans a taste of new Dior Ad campaign and a snippet of…

By Brittany Dandy

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Stoute’s Agency To Debut NBA Ad During March Madness

Commercial attempts to draw college viewers to watch the professional league

The NBA is trying to get a piece of the college basketball March Madness action.…

By Sakina Spruell

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Super Bowl Ad Space Still Available, But For a Hefty Price

There are a few advertising spots unsold says NBC’s executive

Seth Winter, NBC’s vice president said there are a few 30-second commercial spots available for…

By Jenisha Watts

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4 Secrets For Getting Media Coverage for Your Business

Try this strategy to get the publicity your enterprise deserves

This strategy will help your business get the media coverage you deserve and make publicity…

By Nicole Cober, Esq.

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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Google Has Plans to Advertise In Your Home

No thermostat is safe from Google’s advertising might

The Moto 360 is the first in a series of devices running Google's Android Wear…

By Patrick Austin

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google campus

Google’s Search Engine Is Killing An Internet Veteran

MetaFilter, an Internet legend, is losing funds thanks to Google's algorithm tweaks, and is laying off valuable staff

Google's pretty hush about its search algorithm, which it constantly adjusts to keep spammers from…

By Patrick Austin

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Mobile Advertising Projected to Increase 64% in 2014

Mobile and native advertising is on the rise

Companies almost tripled then amount of money spent on mobile advertising.

By BlackEnterprise.com

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Twitter: Brands Will Target What You’re Watching

Advertisers will send ads to people who are watching and tweeting about a specific show

New York Times reports that Twitter plans to capitalize on television show viewers by allowing…

By Aaron Morrison

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google adwords

Small Businesses Still Not Sold on Online Advertising

While online advertising increases, small businesses remains skittish

Small business typically have smaller budgets. But a new study found that’s not why they…

By C. Daniel Baker

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facebook like

Facebook “Like” Patterns Reveal Trove of Personal Information

Study finds Facebook likes can reveal things like one's race or sexual orientation.

Researchers analyzed 58,000 Facebook users and matched their guesses with a personality test.

By Gerren Keith Gaynor

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New Ad Pits Black Americans Against Immigrants

Anti-immigration group makes controversial ad

Anti-immigration group makes controversial ad

By Gerren Keith Gaynor

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Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

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Advertising Companies Seek to Improve Diversity Rentention

Advertising Club of New York seeks to bring diversity to media industry

Advertising Club of New York seeks bring diversity to media industry

By Gerren Keith Gaynor

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#GT2012: Lincoln Stephens Marks A Milestone For The Marcus Graham Project

The executive director of the game-changing advertising industry organization talks future goals and why he'll be at The Challenge

Five years ago, Lincoln Stephens joined with like-minded colleagues in a bold campaign to change…

By Mia N. Hall

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Tiffany Warren Advocates for Diversity in Advertising Industry with ADCOLOR

We caught up with the founder of ADCOLOR to discuss her career in advertising and the importance of diversity within the advertising industry

Founder of ADCOLOR discusses her career in advertising and the importance of diversity within the…

By Amanda Miller Littlejohn

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How To

Equifax hack

After 143 Million Left Vulnerable by Equifax Hack, Here’s What You Can Do

The Equifax hack could be the largest data theft involving Social Security numbers, which is…

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JavaScript Developer

How She Became a Full Stack JavaScript Developer In 5 Intensive Months

My biggest lesson learned was overcoming limitations I had put on myself regarding what I…

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