Tag Archives: advertising
12 Top Innovators of Marketing and Advertising
African Americans not only have buying power, they take control in the boardrooms that market and advertise to us
Against a backdrop in which the buying power of African Americans continues to grow…
By BlackEnterprise.com
Producing Success
For 40 years, Central City Productions has broken barriers in syndicated television
In the late 1960s, a colleague approached Don Jackson who was then an advertising sales…
By Marcia Wade Talbert
Report Criticizes Lack of Diversity in Super Bowl Ads
Ninety-four percent of ad agency creative directors were white males, none were people of color
Of the 52 professionally produced ads by advertising agencies aired during Super Bowl XILV this…
By Deborah Creighton Skinner
Luxury Brand Advertising Often Absent in Black Media
Experts say black buying power often overlooked
In some affluent circles, the expectation to wear luxury apparel is the same across all…
By Marcia Wade Talbert
The Boomerang Effect
Movie character inspires one man to promote change in the advertising industry
Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…
By Tamara E. Holmes
GlobalHue Named Multicultural Agency of the Decade
AdWeek lauds agency's evolution into mainstream
GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…
By Deborah Creighton Skinner
My Beef With Black Business
Black-owned companies need to spend more money with black-owned media
Our businesses leave BE and other black media hanging. When Forbes, Business Week or The…
By Zachary Raynell Rinkins
Social Networking for Business Intelligence
Learn all you can about your clients, competitors
Real estate agents use social media networks like Twitter to get into the minds of…
By Bridget McCrea
Resistance to Changing the Status Quo
After decades of discrimination protests, will a civil rights attorney finally force change in the advertising industry?
While the new face of Pennsylvania Avenue in Washington, D.C., reflects today’s multicultural society, the…
By Kelly E. Carter
Five Ways to Attract New Customers
Even in tough times, find savvy ways to draw new business
The airlines are full, cruise ships packed, and best restaurants still only available by reservation.…
