Tag Archives: advertising

Study Finds Racial Bias in Advertising Industry

Researchers say disparity is widespread problem

A new study released today on the advertising industry’s history of racial bias found that,…

By Marcia Wade Talbert

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Obama's Advertising Strategy

Will candidate's plan be to his ultimate detriment?

African American voters have long lamented that Democratic politicians take their vote for granted, while…

By Black Enterprise

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Attack Ads Lead up to Second Presidential Debate

The past comes to roost for McCain, Obama

While the presidential candidates gear up for the second debate Tuesday evening at Belmont University…

By Marcia Wade Talbert

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How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration"

One of the most popular buzz words in the advertising field right now is “integration,”…

By Bridget McCrea

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Obama's Advertising Strategy

Will candidate's plan be to his ultimate detriment?

African American voters have long lamented that Democratic politicians take their vote for granted, while…

By Joyce Jones

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Just Because You Build It…

How to turn online tire kickers into actual customers

They flock to your Website in droves, looking for the latest information on a certain…

By Bridget McCrea

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The Business of the NBA Finals – Part 6

The Advertisers

With so many entertainment options available today—ranging from 500+ cable channels and pay-per-view programming, to…

By Alexis McCombs

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Renetta McCann Leaves CEO Post

Influential executive announces sabbatical leave from Starcom MediaVest

Renetta McCann, one of the most powerful and influential black women in business and advertising,…

By Carolyn M. Brown

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The Business of the NBA Finals—Part 3

The Network

Television networks search the high seas to find programming that will appeal to a large…

By Alexis McCombs

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The Business of the NBA Finals – Part 2

The League

Last summer, the NBA made headlines when former referee Tim Donaghy admitted betting on games…

By Alexis McCombs

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An American Airlines Departure for GlobalHue

Top BE 100 ad agency exits one wing of its business

The nation’s largest multicultural advertising agency has walked away from its longstanding relationship with the…

By Cliff Hocker

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Now Read This: Creating Sticky Situations

The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas

In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…

By Alfred Edmond, Jr.

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