Tag Archives: brand management

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The Brand Audition: Casting Your Business For Center Stage

7 tips to help business owners run the show

Here are seven tips to cast your business to center stage:
1. Show Up (On Time)
Well,…

By Roz A Gee

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Budweiser and Stoli Vodka are Not Fans of Denzel Washington’s ‘Flight’

Do you think the movie studio should have asked permission?

Budweiser and Stolichnaya Vodka are not happy to be the featured favorites of Denzel Washington’s…

By Demetria Irwin

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Brand

Where Is the Love?

Protecting and managing how consumers and clients respond to a company’s brand are naturally top…

By Sonia Alleyne

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Crisis Management: How to Respond When Your Personal Brand is in Jeopardy

Damage control can go a long way in saving you or your business during times of scandal

Damage control can go a long way in saving you or your business during times…

By Janell Hazelwood

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How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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Three Tips for Personalizing Your Brand

Make sure your image matches both you and your business

Wendi Levy and Kim Etheredge turned their struggle to find haircare products that suited biracial…

By Tamara E. Holmes

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What’s In A Brand?

To help his transition from client side marketing to agency side, Jeffery Bowman used a…

By Maya Yette

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