Tag Archives: brand management
Budweiser and Stoli Vodka are Not Fans of Denzel Washington’s ‘Flight’
Do you think the movie studio should have asked permission?
Budweiser and Stolichnaya Vodka are not happy to be the featured favorites of Denzel Washington’s…
By Demetria Irwin
Where Is the Love?
Protecting and managing how consumers and clients respond to a company’s brand are naturally top…
By Sonia Alleyne
Crisis Management: How to Respond When Your Personal Brand is in Jeopardy
Damage control can go a long way in saving you or your business during times of scandal
Damage control can go a long way in saving you or your business during times…
By Janell Hazelwood
How to Introduce Your Brand
3 ways to change public perception about a product or service
Most people know what to expect from a gym membership. So when retired middleweight boxing…
By Tamara E. Holmes
A Lasting Engagement
A consumer products professional works to create the ultimate brand experience for buyers
Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…
By Brittany Hutson
Three Tips for Personalizing Your Brand
Make sure your image matches both you and your business
Wendi Levy and Kim Etheredge turned their struggle to find haircare products that suited biracial…
By Tamara E. Holmes
What’s In A Brand?
To help his transition from client side marketing to agency side, Jeffery Bowman used a…
