brand management Archives - Black Enterprise

Tag Archives: brand management

personal brand

5 Tips for Strengthening Your Personal Brand

Creating a personal brand that others recognize and trust is essential. Here are five things…

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branding

5 Cost-Effective Ways to Increase Your Brand’s Visibility

Use these affordable approaches to make your brand known

Gain brand exposure and increase your brand’s visibility, without breaking the bank, through the following…

By BlackEnterprise.com

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DJ Princess Cut Talks Growing Her Brand as a Celebrity DJ

Finding success in a male-dominated industry

Princess Cut was asked to join Oprah Winfrey’s ‘Life You Want Tour’ last year, in…

By Chanel Martin

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branding

The Birth of a Brand: Several Factors Go Into Creating a Strong One

Like raising a child, a brand must be continually nurtured

In the business world, your brand is your personality, your identity, and the relationship that…

By Nicole Cober, Esq.

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The Brand Audition: Casting Your Business For Center Stage

7 tips to help business owners run the show

Here are seven tips to cast your business to center stage:
1. Show Up (On Time)
Well,…

By Roz A Gee

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Budweiser and Stoli Vodka are Not Fans of Denzel Washington’s ‘Flight’

Do you think the movie studio should have asked permission?

Budweiser and Stolichnaya Vodka are not happy to be the featured favorites of Denzel Washington’s…

By Demetria Irwin

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Where Is the Love?

Protecting and managing how consumers and clients respond to a company’s brand are naturally top…

By Sonia Alleyne

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Crisis Management: How to Respond When Your Personal Brand is in Jeopardy

Damage control can go a long way in saving you or your business during times of scandal

Damage control can go a long way in saving you or your business during times…

By Janell Hazelwood

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How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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Three Tips for Personalizing Your Brand

Make sure your image matches both you and your business

Wendi Levy and Kim Etheredge turned their struggle to find haircare products that suited biracial…

By Tamara E. Holmes

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What’s In A Brand?

To help his transition from client side marketing to agency side, Jeffery Bowman used a…

By Maya Yette

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How To

Equifax hack

After 143 Million Left Vulnerable by Equifax Hack, Here’s What You Can Do

The Equifax hack could be the largest data theft involving Social Security numbers, which is…

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JavaScript Developer

How She Became a Full Stack JavaScript Developer In 5 Intensive Months

My biggest lesson learned was overcoming limitations I had put on myself regarding what I…

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