Tag Archives: branding

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Marshawn Evans

ME University: How to Brand Yourself and Your Business on Purpose

In a video interview, branding expert Marshawn Evans tells how her ME University helps women entrepreneurs learn how to brand themselves with a clear vision

In a video interview, branding expert Marshawn Evans tells how her ME University helps women…

By Marshawn Evans

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6 Ways to Approach Branding and Social Media for Your Business in 2012

Leave the ad hoc approach behind and follow these simple steps for your branding and 'socializing' your business in 2012

Here are a few simple ways to approach your branding and social media for your…

By Amanda Miller Littlejohn

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Staying Branded

How to enhance or redefine your professional profile when you’re out of work

There isn’t a career advancement discussion today that doesn’t include the importance of professional branding—a…

By Sonia Alleyne

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Reflect on the failures.

What didn't go so well this year? Why didn’t it go well? Identify the core problem (your lack of time, lack of passion or lack of resources) and try to either solve it or let it go. No need to make the same mistakes next year.

7 Ways to Align Your Brand with Your Vision for 2012

How to make sure you get (and keep!) your business and brand on track for 2012!

How to make sure you get (and keep!) your business and brand on track for…

By Amanda Miller Littlejohn

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How I Did It: Mikki Taylor Expands Beauty Brand with New Book ‘Commander in Chic’

Motivational expert uses inspiration of Michelle Obama to empower women

Beauty and fashion expert Mikki Taylor expands her brand with new book, Commander in Chic:…

By Janell Hazelwood

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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3 Reasons Why You Should Create a Branded Google Plus Business Page

The benefits of signing up for Google's latest product now instead of later

Setting up a Google Plus Page is simple and the benefits for your brand can…

By Hajj Flemings

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Tasha Smith: For Better or Worse

The star of Tyler Perry's 'For Better or Worse' series confronts those "angry black woman" accusations

Tasha Smith, the star of Tyler Perry’s ‘For Better or For Worse’ series, confronts the…

By Kenya N. Byrd

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Frank Rice

Former NFL Player Finds Success in Franchising & Television

From the gridiron to the grill, Frank Rice tackles the restaurant business and Hollywood

After a career-ending injury, NFL star Frank Rice found success through family franchising and appearing…

By Mia N. Hall

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Entertainment Manager Yandy Smith Explains the Business of ‘Love & Hip-Hop’

Young powerhouse talks reality TV, success, and women's empowerment

Yandy Smith, co-star on VH1’s Love & Hip-Hop season two, talks about how reality TV…

By Janell Hazelwood

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UBR Spotlight: Wykesha Hayes Gives Kids Keeys2Success

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Wykesha Hayes, the founder and CEO of Keey2Kids,…

By Alfred Edmond, Jr.

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Jackson & Williams promote women empowerment

Mo & Kita Help Women ‘Define Your Pretty’

More than reality stars, Monique Jackson and Kita Williams are entrepreneurs focused on female empowerment

Define Your Pretty is the latest venture from businesswomen Monique Jackson and Kita Williams. In…

By Starrene Rhett

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Swizz Beatz Talks Business, Branding and Motivation

The producer/rapper discusses his partnership deals and becoming the creative mind behind big-name brands

BE Next linked up with Kasseem “Swizz Beatz” Dean to discuss how the kid that…

By BlackEnterprise.com

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Justin Bieber’s DJ Tay James: The Secret of My Success

The pop star’s personal tour DJ shares his top six money-earning moves to becoming a successful spin doctor

Graduating from Hampton University’s Business School, DJ Tay James followed his dreams and became Justin…

By Amy Andrieux

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Tastemaker Vashtie Kola talks to BlackEnterprise.com (Image: Source)

Vashtie Kola: Curator of Cool

The young Renaissance woman breaks down the importance of branding

Tastemaker Vashtie Kola has found success as an entrepreneur, director, deejay, party promoter, and fashion…

By Janel Martinez

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Every small business owner should position his or herself as a thought leader in their industry or arena of business. Launching a business blog can be an important part of any successful entrepreneur’s business strategy to help meet their business goals. The Internet is driven by links and every blog post is a unique listing in Google, so it’s time to establish social proof of your business acumen by blogging. While blogging has been around for a while some don’t know the intricacies of being successful at it. Here are eight basic tips to get you started on the right track. —Hajj Flemings

8 Blogging Basics for Small Business Owners

Starting a blog is only the first step, here's what you need to make it a successful business

Blogging has become an important part of promoting a business. Here are key steps in…

By Hajj Flemings

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Rapper-turned-author Gene "Malice" Thornton

Rapper Gene “Malice” Thornton Finds God & New Career as Author

From artist-to-author, the Virginia-based MC explains how God changed his life

Malice of the Clipse shares how his path to God led him to be a…

By Anslem Samuel

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For too long women have been forced to figure out how to survive on their own. I wrote my book, SKIRTS in the Boardroom to equip women with the tools necessary to chart their own course. S.K.I.R.T.S. is actually an acronym that represents the characteristics that today’s woman must have to thrive in the boardroom, which ultimately represents any place of power that is male-dominated---a place where decisions are made and where you have a chance to show what you're made of. While it may change at different stages of your life, the boardroom is your playing field. It's also a place where the good ‘ole boys' network has, and continues to, flourish. It is time for the ladies to take their seats in the executive suite.   So how do you position yourself to thrive in and out of the boardroom?  Here seven savvy qualities that today’s S.K.I.R.T.S. must possess to go to the next level. (Pay attention, fellas---you can learn some fabulous tips, too!)---Marshawn Evans

6 Keys to Becoming a SKIRT in The Boardroom

How women can smartly earn a seat in the executive suite

How women can smartly earn a seat in the executive suite

By Marshawn Evans

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Easy Rider: Nigel Sylvester (Image: Press)

Who’s Next: BMX Star Nigel Sylvester

The global star talks bikes, branding and giving Back

The global star talks bikes, branding and giving Back

By BlackEnterprise.com

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