Tag Archives: branding

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5 Cool (Recent) Branding Moves By President Barack Obama

A look at the Commander-in-Chief's moments of swag

Here’s a snapshot into recent appearances that give the Commander-in-Chief the cool factor.

By Janell Hazelwood

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Hot Ad Mess: Is Lack of Color in the Advertising Biz to Blame for MJB/Burger King Snafu??

After official Mary J. Blige response, I'm still shaking my head

As the Burger King chicken wrap hoopla continues, questions arise about lack of diversity in…

By Janell Hazelwood

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Mary J. Blige, the Multi-Platinum Chicken Peddler? Say It Ain’t So

Adding a side-eye-worthy endorsement to the brand just doesn't make sense

Joining the ranks of chicken-eating stereotypes, the multi-platinum singer adds an endorsement to the brand…

By Janell Hazelwood

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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Chinese Company Infringes On Michael Jordan’s Brand

The NBA legend and entrepreneur looks to protect his name by any means necessary—internationally

Michael Jordan responds to Chinese apparel company Qiodan Sports Company Limited infringing upon his brand…

By Mia N. Hall

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Actress Tasha Smith

Backtalk with Tasha Smith

Tasha Smith is the around-the-way girl from Camden, New Jersey, who fans know as the…

By Kenya N. Byrd

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Here are 10 leadership steps you can take now to help you go from stagnant to magnificent, and turn mental goals into reality. ---Jessica Styles

10 Steps Leaders Take to Make Their Dreams Reality

Use this leadership strategy to accomplish your goals

Entrepreneur and career coach Jessica Styles offers 10 steps to setting and reaching your career…

By Jessica Styles

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Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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Career Bucket List: Six Things to Do at Your Job Before You Leave

Goals that will ensure you maximize your work experience

To ensure you maximize your experiences at each phase of your career, here are six…

By BlackEnterprise.com

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Lesson in Personal Branding: Would You Be Associated with You?

While evaluating your inner circle, it's good to put yourself to the test, too

We often evaluate people in our networks since they reflect largely on our own personal…

By Janell Hazelwood

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It’s never easy to search for a new job while you’re already employed. Professionals often find themselves having to sneak around to send out resumes, go on interviews, or speak with potential employers. 	While you shouldn’t feel trapped in your current position, it’s very important that you conduct your job search with integrity and skill. Consider these tips when searching for a new job and avoid having to compromise your current paycheck. —Aisha Taylor

Career Tip of the Day: Google Yourself

Ensure that your personal brand is attractive on the Web

Be sure your personal brand is represented as attractive as possible on the Web.

By BlackEnterprise.com

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Marshawn Evans

ME University: How to Brand Yourself and Your Business on Purpose

In a video interview, branding expert Marshawn Evans tells how her ME University helps women entrepreneurs learn how to brand themselves with a clear vision

In a video interview, branding expert Marshawn Evans tells how her ME University helps women…

By Marshawn Evans

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6 Ways to Approach Branding and Social Media for Your Business in 2012

Leave the ad hoc approach behind and follow these simple steps for your branding and 'socializing' your business in 2012

Here are a few simple ways to approach your branding and social media for your…

By Amanda Miller Littlejohn

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Staying Branded

How to enhance or redefine your professional profile when you’re out of work

There isn’t a career advancement discussion today that doesn’t include the importance of professional branding—a…

By Sonia Alleyne

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Reflect on the failures.

What didn't go so well this year? Why didn’t it go well? Identify the core problem (your lack of time, lack of passion or lack of resources) and try to either solve it or let it go. No need to make the same mistakes next year.

7 Ways to Align Your Brand with Your Vision for 2012

How to make sure you get (and keep!) your business and brand on track for 2012!

How to make sure you get (and keep!) your business and brand on track for…

By Amanda Miller Littlejohn

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How I Did It: Mikki Taylor Expands Beauty Brand with New Book ‘Commander in Chic’

Motivational expert uses inspiration of Michelle Obama to empower women

Beauty and fashion expert Mikki Taylor expands her brand with new book, Commander in Chic:…

By Janell Hazelwood

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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3 Reasons Why You Should Create a Branded Google Plus Business Page

The benefits of signing up for Google's latest product now instead of later

Setting up a Google Plus Page is simple and the benefits for your brand can…

By Hajj Flemings

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