Tag Archives: customer satisfaction

Build a social media and website platform before you begin. If you do not have an interconnected presence between your website/blog, Facebook, Twitter, MySpace, et al, then how will people find your book and how will you blast it out to the largest constituency possible?  The Internet is vast and a small cry in the dark for attention will get lost without a true platform.

Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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Be a resource for customers  

If you have a service-based business, consider pinning visually-appealing short tutorials and how-to items. Pin the photos from media coverage or blog posts and link back to the full story.   

Remember aim to inspire and connect with others who are on a similar journey. If you have a business-to-business (B2B), you can use the online pinboard to share infographics, charts, slideshows, or even your latest book or e-book cover. Include the link where customers can find or purchase the book, as well as a brief description of the book.  Don't forget that Pinterest is great for accumulating inbound links and search engine optimization, so that's another way you can increase your web traffic and drive business.

How To Attract, Influence & Keep Customers

Rely on customer feedback to make enhancements to products, services, and online experiences

No business—small-, medium-, or corporate-sized—stays on top by being complacent. Increasingly and across many sectors,…

By Frank McCoy

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