Tag Archives: Entrepreneurship

Focus on Storytelling What stories can you tell about your business. I spoke this week to a group of arts, tourism and cultural organizations at Cultural Tourism DC's annual conference in Washington, DC. (Members range from Smithsonian Institution Directors to jazz clubs to tiny art galleries and film festivals). When cultural organizations approach social media, they can't go for the hard sell because arts marketing is more about storytelling. Take a cue from these organizations and focus on the story behind your service or product. Can you give your audience a behind-the-scenes view? Can you offer online previews to build buzz before a big event?

How to Generate Publicity for Your Business

Tips for finding the news hook that will create buzz for your business

Tips for finding the news hook that will create buzz and publicity for your business

By Amanda Miller Littlejohn

Posted: June 27, 2012 Tags: , , , , ,
(Image: Thinkstock)

Ready to Be Your Own Boss? Here’s Your To-Do List

Before you make the leap, create a plan to ensure your success

If you’ve made up your mind and decided to pursue self-employment, be sure to follow…

By BlackEnterprise.com

Posted: June 27, 2012 Tags: , , , , , , , , , , ,
TionnaSmalls1

Cool Jobs: Author and Entrepreneur Tionna Smalls’ Tell-It-Like-It-Is Approach Wins Audiences

How self-publishing led her to reality TV and business success

From the book shelves, to the TV screen and everywhere in between, Tionna Smalls dishes…

By Sirita Wright

Posted: June 26, 2012 Tags: , , , , , , , , , , , , , , , , , , , , , , ,
Multimedia artist and entrepreneur Najee Dorsey (Photo: Dorsey)

Cool Jobs: ‘Artrepreneur’ Uses Web to Expose World to Artists of Color

Multimedia artist combines passion for artistry with business acumen

Najee Dorsey expresses his passion in his profession, while offering the international community a glimpse…

By Demetria Irwin

Posted: June 19, 2012 Tags: , , , , , , , , , ,
designer

Entrepreneurs: Do You Have What It Takes to Create Your Own Category?

How to boldly carve out a niche in business

How to boldly carve out a niche in business

By Jonathan Mead

Posted: June 12, 2012 Tags: , , , , , ,
Charlice Noble-Jones at the front desk of Snap Gym

Entrepreneur of the Week: Charlice Noble-Jones of Snap Fitness

Snap Fitness franchise owner Charlice Noble-Jones speaks to BE.com about the finding her life's purpose through entrepreneurship and fitness

Snap Fitness franchise owner Charlice Noble-Jones speaks to BlackEnterprise.com about finding her life’s purpose through…

By Suncear Scretchen

Posted: June 11, 2012 Tags: , , , , , ,
SuccessYoungProfessional

Leadership: 6 Steps to Putting Your Vision Into Action

Take a cue from an entrepreneur who implemented a 90-day challenge to jumpstart success

In 90 days, you can be on the path to reaching your career and life…

By BlackEnterprise.com

Posted: June 8, 2012 Tags: , , , , , , , , , , , , , , , ,
Skip the objective. Objectives are outdated and rarely used in today’s world of professional resume writing. The purpose of the objective was to tell employers what you were seeking, i.e. “a challenging sales position.” Instead, the objective has now been replaced with a career profile or a summary of qualifications which tells employers exactly what you have to offer, i.e. “accomplished professional with 10 years sales experience.” Your resume should include a concise yet quality career profile which clearly indicates what you have to offer, rather than just what you desire. Employers are far more attracted to a candidate who actually brings something to the table.

Startup Savvy: 5 High-Paying Opportunities for Job Seekers

You don't have to be a technie to land a gig at the next Facebook

You don’t have to be a technie to land a gig at the next Facebook.…

By BlackEnterprise.com

Posted: June 4, 2012 Tags: , , , , , , , , , , , , , , ,
Wells-Tina-Portrait-300x232-1

Meet Your Small Business University Instructor: Tina Wells

For the Black Enterprise Small Business University, this marketing expert offers tips to grow your business.

Tina Wells, social media influencer, offers tips to grow your business for the Black Enterprise…

By Demetria Irwin

Posted: May 25, 2012 Tags: , , , , , , , , , , ,
(Image: Thinkstock)

12 Traits of a Successful Employee at a Startup

What to consider when working for a newbie company

If you’re an employee at a company that’s new to the game, here are a…

By BlackEnterprise.com

Posted: May 10, 2012 Tags: , , , , , , , ,
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