Tag Archives: marketing

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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(Image: Getty)

Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

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(Image: Getty)

In the News: Queen Latifah Gets Another Talk Show; Yale Study Shows Beverage Industry Targets Minority Youth and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Janel Martinez

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Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

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Photo: Lonnie C Major

Making of the Brand

An art director makes his way through wine country

Since February 2011, Miller has been the art director, responsible for print, logos, design, redesign,…

By Dale Coachman

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The beauty business is a multi-billion dollar industry. From hair and fashion to makeup and spa treatments, there are numerous avenues to carve out a lane for oneself. That’s something both Cathleen Trigg-Jones and Chioma Valcourt have done. An Emmy Award-winning journalist with a successful career in media, Trigg-Jones followed her passion and opened Spa Catchi, a Midtown Manhattan day spa/cosmetic surgery center with her husband, celebrity plastic surgeon Dr. Michael E. Jones. Similarly, Valcourt, who’s made her mark in the industry as a celebrity hair designer, runs Next Vanity, a full service salon in Manhattan. BlackEnterprise.com caught up with the entrepreneurs, who shared their personal commandments for finding success in the beauty business. —Anslem Samuel

5 Commandments of Finding Success in the Beauty Business

Two women that have managed to carve out their own niche in the beauty world share their trade secrets

Both Cathleen Trigg-Jones and celebrity hair stylist Chioma Valcourt have followed their passions in the…

By Anslem Samuel

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Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

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How to Create a Predictable Paycheck for Your Business

Paying attention to how customers respond to your marketing messages can be a key to success for your business and your bottom line

Shopkeeper by counter in store(Image: Thinkstock)
Big companies don’t rely on guesses or generalities when it…

By Felicia Joy

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Can Luxury Brands Boost Black Achievement?

Study: High fashion labels can make people 'feel better,' boost performance

Study: High fashion labels can make people ‘feel better,’ boost performance

By BlackEnterprise.com

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Book Review: Chasing Youth Culture and Getting It Right

Buzz Marketing Group CEO Tina Wells urges you to market to teens, tweens and young adults not by age alone, but by tribe

In her new book “Chasing Youth Culture and Getting It Right: How Your Business Can…

By Alfred Edmond, Jr.

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Speed Networking: How to Brand and Promote Yourself in 2 Minutes

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

By Karen Taylor Bass

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(Image: File)

Tribal Marketing: How to Make Sure Your Business Reaches Its Target Audience

Targeting millennials? Buzz Marketing CEO Tina Wells helps you get into the minds of your customers

Targeting millennials? Buzz Marketing CEO Tina Wells helps you get into the minds of your…

By Tina Wells

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Want to know more about being (or raising) a teenpreneur to become a future CEO? Join us at Black Enterprise's Entrepreneurs Conference taking place in Atlanta May 22-25 and attend out Teenpreneurs Program. Learn from veteran entrepreneurs, develop leadership skills, get tips on starting your business and more. As an incentive, BLACK ENTERPRISE is offering a $200 discount for early registration. Just visit blackenterprise.com/ec to register and enter code BEDG295.

10 Tips for Teenpreneurs

Former teen CEO Tina Wells gives her tips on getting an early start on launching your new business

Check out the photo gallery loaded with tips.

By Tina Wells

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Is this what you're waiting for? WAKE UP!!! Time to get real.

7 Most Valuable Plays of a Young Boss

Successful power moves of today's young leaders

Successful power moves of today’s young leaders

By Janell Hazelwood

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3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether youre an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

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12 Things Every Entrepreneur Needs to Succeed in Marketing

Tina Wells continues dishing out invaluable advice with this 12-step program to a better business strategy

(All Images: Thinkstock) If you’ve taken a marketing class—whether it was at the…

By Tina Wells

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I started my first company, Buzz Marketing Group, when I was just 16. So I definitely have some experience being a teenpreneur. I was so lucky and fortunate to start my business at that age, and to continue to have it grow and be successful all these years later. Even though it was tough, there were so many more benefits to launching a business. So if you’re a teenpreneur or know of a teenpreneur, here are some of my tips to get you started.--Tina Wells (Follow me on Twitter at @tinacwells)

6 Tips for a Stress-Free You

Be Nexter Tina Wells provides her tips on staying calm, cool and collected on the job or in your business

Tina Wells, CEO of Buzz Marketing Group and author of Chasing Youth Culture and Getting…

By Janel Martinez

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WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

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