Tag Archives: marketing

conroe brooks

How Two Actors Made a Business Out of ‘Flash-Mobs’

Flash Mob America: How a growing dance craze became a full-fledged production company

Actors Conroe Brooks and Staci Lawrence were so moved by the memorial service held for…

By Carolyn M. Brown

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Who Should Manage a Company’s Social Media Presence?

When it comes to your company's social media strategy, who should take the lead?

Overseeing an organization’s social media efforts usually overlaps departments. Here’s how to decide who in…

By C. Daniel Baker

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A Great Place for Marketing

Samplesaint’s geo-fencing service gets customers in a shopping frame of mind no matter where they are

Essentially, consumers can receive push notifications from a brand when they physically enter geographic locations…

By Marcia Wade Talbert

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(Source: Madame Noire)

Ella Curry: Publishing Positioner for Many Popular Black Authors

Savvy businesswoman behind the success of many bestselling authors

Ella Curry, of EDC Creations Media Group, marketed books of many well-known, bestselling authors including…

By Sasha King

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MarkWalker300232

Cool Jobs: Mark Walker Brings Star (Marketing) Power to Hollywood

In order to get blockbuster results, this exec infuses hard work, passion

With more than two-decades in Hollywood, this executive brings his commitment to accepting nothing but…

By Gil Robertson

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Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

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small-business1

Strategies For Nailing Down Perfect Blog or Company Name

How to come up with the next Groupon or Google

How to come up with the next Groupon or Google

By Gerren Keith Gaynor

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AD COLOR founder Tiffany Warren

Tiffany Warren Advocates for Diversity in Advertising Industry with ADCOLOR

We caught up with the founder of ADCOLOR to discuss her career in advertising and the importance of diversity within the advertising industry

Founder of ADCOLOR discusses her career in advertising and the importance of diversity within the…

By Amanda Miller Littlejohn

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Suzan-McDowell

CEO Suzan McDowell On Marketing And Building A Brand

McDowell talks about working with clients and marketing basics

McDowell talks about working with clients and marketing basics

By Black Enterprise

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Image: File

Meet Your Small Business University Instructor: Tina Wells

For the Black Enterprise Small Business University, this marketing expert offers tips to grow your business.

Tina Wells, social media influencer, offers tips to grow your business for the Black Enterprise…

By Demetria Irwin

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Image: File

Entrepreneurs: Learn How to Create Marketing Buzz for Your Business

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

Register for the Black Enterprise Small Business University NOW and learn how to build and…

By Elayne Fluker

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MaryJBligeBurgerCommercialRemoved

UPDATE: Burger King Pulls Chicken Ad, But Damage to Mary J. Blige Brand Already Done

We all make mistakes. Here are a few suggestions for a better brand move

After an outpour of backlash about a Mary J. Blige commercial that raises more than…

By Janell Hazelwood

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MarjoriePerry 300x232

UBR Spotlight: Construction Firm CEO Marjorie Perry

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Marjorie Perry, founder of MZM…

By Alfred Edmond, Jr.

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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(Image: Getty)

Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

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(Image: Getty)

In the News: Queen Latifah Gets Another Talk Show; Yale Study Shows Beverage Industry Targets Minority Youth and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Janel Martinez

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Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

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Photo: Lonnie C Major

Making of the Brand

An art director makes his way through wine country

Since February 2011, Miller has been the art director, responsible for print, logos, design, redesign,…

By Dale Coachman

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