Tag Archives: marketing
Savvy Solutions: Jumping Into the Toy Industry
The business of play
I have created a board game. I’ve gone to a variety of toy and board…
By Tennille M. Robinson
Since You Asked: How to Break Into Marketing
Externships could be a key to changing professions
I recently completed my undergraduate degree in business marketing at 38 years of age. I’ve…
By Dale Coachman
Pep Talk: Multitasking to Achieve Your Goals
How to manage your daily life while starting a business
I’ve always dreamed of opening a clothing boutique. With low overheard, I’ve launched it online.…
By Tennille M. Robinson
Savvy Solutions: Social Media Marketing 101
Doing more online and off to attract customers
To promote my character entertainment business I use a Website and MySpace account, and I…
By Tennille M. Robinson
Team Player
How a marketing professional leverages in-house collaborations to grow business objectives
Collaboration between key departments, or key stakeholders, allows for creative, out-of-the-box solutions to business objectives.…
By Sean Drakes
Is Your Brand Bold, Beautiful, & Determined?
It may be trite but it is very true: First impressions are everything
How do you create the perfect brand – in life and in business? Branding is…
By Karen Taylor Bass
Savvy Solutions: How to Get Paid as a Consultant
Establishing (and sticking to) a pricing strategy is key
I presented a marketing proposal to a company where I formerly interned. We are into…
By Tennille M. Robinson
Building Security for Business Success
Savvy CEO tells how to get the most out of your business
Mary Parker, president and CEO of All(n)1 Security, grew her company from one woman at…
By Maya Payne Smart
The Boomerang Effect
Movie character inspires one man to promote change in the advertising industry
Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…
By Tamara E. Holmes
Pep Talk: Marketing an Independent Film
I recently directed and produced a short film. I have entered it into several independent…
