Tag Archives: marketing

10 Tips for Writing a Winning E-Book

Use these quick and easy steps to get published

With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…

By Karen Taylor Bass

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Are You Sticky?

An executive learns how to create messages that resonate in the workplace

Élan Corp. plc., a neuroscience biotechnology company specializing in biopharmaceuticals and drug technologies that support…

By Marcia A. Reed-Woodard

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Standing Firm

Getting the most from customers without lowering your prices

Gray Haile, a corporate law firm in Washington, D.C., ended 2008 on a high note,…

By Tamara E. Holmes

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Part II: Score A-List PR on a Shoestring Budget

Leverage your presence among professional networks and on the Web

Now that you’ve begun to implement the steps from “Part I: Score A-List PR on…

By Karen Taylor Bass

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Score A-List Public Relations on a Shoestring Budget

Find success with do-it-yourself marketing

So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has…

By Karen Taylor Bass

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FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

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Brand Sidibe: Confident and Consistent

Follow her example by using bold authenticity to stand out in the marketplace

The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…

By Karen Taylor Bass

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Pep Talk: Getting Support for Social Networking Venture

How to capture your niche

I created an empowerment organization and social networking site for plus-size women in 2006, but…

By Tennille M. Robinson

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Branding From the Inside Out

An insurance professional sells internally first to get bottom-line results

When one thinks of building a brand, they automatically assume that the brand is for…

By Benice Atufunwa

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From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

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Savvy Solutions: Jumping Into the Toy Industry

The business of play

I have created a board game. I’ve gone to a variety of toy and board…

By Tennille M. Robinson

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Since You Asked: How to Break Into Marketing

Externships could be a key to changing professions

I recently completed my undergraduate degree in business marketing at 38 years of age. I’ve…

By Dale Coachman

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Pep Talk: Multitasking to Achieve Your Goals

How to manage your daily life while starting a business

I’ve always dreamed of opening a clothing boutique. With low overheard, I’ve launched it online.…

By Tennille M. Robinson

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Savvy Solutions: Social Media Marketing 101

Doing more online and off to attract customers

To promote my character entertainment business I use a Website and MySpace account, and I…

By Tennille M. Robinson

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Team Player

How a marketing professional leverages in-house collaborations to grow business objectives

Collaboration between key departments, or key stakeholders, allows for creative, out-of-the-box solutions to business objectives.…

By Sean Drakes

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Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

How do you create the perfect brand – in life and in business? Branding is…

By Karen Taylor Bass

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Savvy Solutions: How to Get Paid as a Consultant

Establishing (and sticking to) a pricing strategy is key

I presented a marketing proposal to a company where I formerly interned. We are into…

By Tennille M. Robinson

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Building Security for Business Success

Savvy CEO tells how to get the most out of your business

Mary Parker, president and CEO of All(n)1 Security, grew her company from one woman at…

By Maya Payne Smart

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The campaign to introduce more black people to careers in the advertising industry is named the fictional ad exec played by Eddie Murphy in the film Boomerang

The Boomerang Effect

Movie character inspires one man to promote change in the advertising industry

Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…

By Tamara E. Holmes

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Pep Talk: Marketing an Independent Film

I recently directed and produced a short film. I have entered it into several independent…

By Tennille M. Robinson

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