Tag Archives: marketing

Motivating the Troops

A food network executive believes that finding the passionate makes for successful leadership

Named one of the “Top 50 Most Influential Minorities in Cable” in 2007, 2008, and…

By Sonia Alleyne

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How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

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Common Talks Branding, Social Media, and Business Moves

His strategy: Stick to your core values

Grammy-winning artist, actor, and entrepreneur Common spoke with BlackEnterprise.com about successfully building a brand, marketing,…

By Renita Burns

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8 Ways to Improve Your Elevator Pitch

Perfect your pitch with these tips

Crafting the perfect elevator speech is both an art and a science in which the…

By Alan Hughes

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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Social Media: Things That Make you Go “Oops!”

Our experts offer these tips for getting the most out of your digital media tools.

Don’t be these people: The Joiner who hops on every social network with no clear…

By Dale Coachman

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10 Tips for Writing a Winning E-Book

Use these quick and easy steps to get published

With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…

By Karen Taylor Bass

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Are You Sticky?

An executive learns how to create messages that resonate in the workplace

Élan Corp. plc., a neuroscience biotechnology company specializing in biopharmaceuticals and drug technologies that support…

By Marcia A. Reed-Woodard

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Standing Firm

Getting the most from customers without lowering your prices

Gray Haile, a corporate law firm in Washington, D.C., ended 2008 on a high note,…

By Tamara E. Holmes

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Part II: Score A-List PR on a Shoestring Budget

Leverage your presence among professional networks and on the Web

Now that you’ve begun to implement the steps from “Part I: Score A-List PR on…

By Karen Taylor Bass

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Score A-List Public Relations on a Shoestring Budget

Find success with do-it-yourself marketing

So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has…

By Karen Taylor Bass

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FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

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Brand Sidibe: Confident and Consistent

Follow her example by using bold authenticity to stand out in the marketplace

The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…

By Karen Taylor Bass

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Pep Talk: Getting Support for Social Networking Venture

How to capture your niche

I created an empowerment organization and social networking site for plus-size women in 2006, but…

By Tennille M. Robinson

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Branding From the Inside Out

An insurance professional sells internally first to get bottom-line results

When one thinks of building a brand, they automatically assume that the brand is for…

By Benice Atufunwa

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From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

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Savvy Solutions: Jumping Into the Toy Industry

The business of play

I have created a board game. I’ve gone to a variety of toy and board…

By Tennille M. Robinson

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Since You Asked: How to Break Into Marketing

Externships could be a key to changing professions

I recently completed my undergraduate degree in business marketing at 38 years of age. I’ve…

By Dale Coachman

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Pep Talk: Multitasking to Achieve Your Goals

How to manage your daily life while starting a business

I’ve always dreamed of opening a clothing boutique. With low overheard, I’ve launched it online.…

By Tennille M. Robinson

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Savvy Solutions: Social Media Marketing 101

Doing more online and off to attract customers

To promote my character entertainment business I use a Website and MySpace account, and I…

By Tennille M. Robinson

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