Tag Archives: Oxygen Network
OWN Ratings a Reflection of Inconsistent Branding?
With her network’s ratings sliding, can Oprah transfer her brand from one platform to the next?
With her network’s ratings sliding, can Oprah transfer her brand from one platform to the…
By Janel Martinez
March 22, 2011
Tags: branding, Oprah Winfrey, Oprah Winfrey Network, OWN, Oxygen Network
Oprah Gets Her OWN
The queen of talk is now the queen of all media—seriously. But is America ready for her "Live Your Best Life" message 24-7?
Oprah said OWN and its reality shows are all about “showing humanity.” It’s your network,…
By Elayne Fluker
January 3, 2011
Tags: bill cosby, David Zaslav, Diane Sawyer, Jay Z, Oprah Winfrey, Oprah Winfrey Network, OWN, Oxygen Network, TV
