Tag Archives: Super Bowl

Audi's interactive campaign allowed users to pick the ending of the ad (Image: Audi)

Viewers Choice: 5 Super Bowl Moments You Helped Create

Social media users help brands pick Super Bowl spots

Here, BlackEnterprise.com take a look at how several well-known brands are building interactive social campaigns…

By Winston Ford

Posted: Tags: , ,
(Image: File)

Beyoncégate: Avoiding the Perils of Perfectionism

Why Beyoncé should use her Super Bowl half-time performance to answer to no one but herself

The proximity of her scheduled Super Bowl appearance to her Presidential Inauguration performance makes me…

By Caroline Clarke

Posted: Tags: , , , , , , , , ,
Colin Kaepernick wants you to save a few dollars watching him play in the big game this Sunday.

5 Practical Money-Saving Tips for Your Super Bowl Party

Get into saving tips for Super Bowl Sunday's festivities

You’ve got to stick to your money-related resolutions. Here’s a few tips to get you…

By Darren Sands

Posted: Tags: ,

Ray Lewis Responds to Rant of Wife of Patriots Wide Receiver

All is forgiven

Anna Burns Welker wife of New England Patriot wide receiver Wes Welker took to Facebook…

By Sasha King

Posted: Tags: , , , , ,

The Roots to Headline Super Bowl Tailgating Party

The Philadelphia-grown group is working on their upcoming 13th studio album, “& Then You Shoot Your Cousin."

If there is a band that can be labeled the hardest working band in show…

By Cedric 'BIG CED' Thornton

Posted: Tags: ,

Stevie Wonder Performing Super Bowl Weekend

Legendary Motown singer will hit the stage February 2nd in New Orleans

Can you believe Stevie is still belting out those tunes?

By Cedric 'BIG CED' Thornton

Posted: Tags: , ,

Alicia Keys Plans Her Own Version of the National Anthem for Super Bowl

Is that a risky move?

The Super Bowl takes place in New Orleans, Sunday, Feburary 3rd and it features a…

By Cedric 'BIG CED' Thornton

Posted: Tags: , , ,

Will There be Enough Chicken Wings for the Super Bowl?

Chicken companies produced about 1% fewer birds last year

With reduced productions and the return of the NHL, will there be enough wings for…

By C. Daniel Baker

Posted: Tags:

With Beyonce, CBS’ Halftime Gaffe Is a Faint — and Hilarious — Memory

On Tuesday, CBS' Les Moonves showed just how far the network has moved on from 2004

Beyonce — and time — has made 2004 a distant memory.

By Darren Sands

Posted: Tags: ,

Super Bowl XLVII Decoded: This Year’s Big Game on CBS, By The Numbers

Big stars and big names mean even bigger numbers for CBS

CBS is prepared for a big takeover in New Orleans’ Jackson Square.

By Darren Sands

Posted: Tags:

Is There an Upcoming Beyoncé Vogue Cover?

Singer is reportedly shot for the March 2013 issue

This will be the second time Beyonce appears on the cover.

By Cedric 'BIG CED' Thornton

Posted: Tags: , , ,

Beyoncé to Share Stage with Fans at Super Bowl 2013

Bootylicious singer participates in contest with her fans

Would you like to be on stage with the star while she performs?

By Cedric 'BIG CED' Thornton

Posted: Tags: , , ,

Is There Another Pepsi Commercial in the Works for Beyonce?

If true, this will mark the 5th commercial for the singer

If true, this will mark the 5th commercial for the singer

By Cedric 'BIG CED' Thornton

Posted: Tags: , , ,
Beyonce will perform at Super Bowl XLVII.

Beyonce to Perform Super Bowl XLVII Halftime Show

Superdome to get a super performace at XLVII

Superdome to get a super performance.

By Darren Sands

Posted: Tags: ,
roland martin

Opinion: Did Black America Turn Its Back on Roland Martin?

Culture critic Raynard Jackson chimes in on GLAAD's calling for the CNN personality's dismissal for controversial tweets

After CNN personality Roland Martin’s homophobic tweets, GLAAD asked for his firing, critics feel Black…

By Raynard Jackson

Posted: Tags: , , , , , , , , , , , , , , , ,
For last night's Super Bowl XLVI, millions gathered to watch with excitement --- and for some, disappointment --- as the New York Giants took home the victory. Each team combined skill, strategy, and deliberate action to capture the NFL's top win, a career-defining moment for both sides to reflect on what was done well and what could be improved for next season.

All of these elements exist in today's competitive business world, with everyday professionals applying brain and brawn to achieve career wins. Female professionals can take major cues from the men on the field --- and in the C-suite. 

Jocelyn Giangrande, career coach and author of What’s In Your Sandwich? 10 Surefire Ingredients for Career Success (SASHE, L.L.C; $18.95), offers four lessons women can learn from the Super Bowl to step out of the cheerleader sidelines and into championship gains.

Four Lessons Women of Power Can Learn from the Super Bowl

Develop a healthy competitive attitude to become a top player in the game

Four lessons women can learn from the Super Bowl to make professional career wins of…

By BlackEnterprise.com

Posted: Tags: , , , , , , , , , , , , , , , , , , , ,
In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million.

As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell.

As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,
(Image: Getty)

Super Bowl Decoded: The Financial Impact of the Big Game

It's not just the commercials that bring in big money on Super Bowl Sunday

More than just a game, Super Bowl Sunday is big business as brands dish out…

By Mia N. Hall

Posted: Tags: , , , , , , , , , , , , , , , , , , , ,

Black Men Can’t Lead?

Study shows stereotypes keep blacks out of leadership positions in sports and business

Study shows stereotypes keep blacks out of leadership positions in sports and business

By Alan Hughes

Posted: Tags: , , ,
(Image: ThinkStock)

Super Bowl XLVI: Is the Real Game Online or On the Field?

An examination of social media's influence on the business of the big game

In addition to the commercials, food and finances associated with Super Bowl Sunday, social media…

By Hajj Flemings

Posted: Tags: , , , , , , , , , , , ,