Black-Owned Tech Startups Offer Stock Options for Crowdfunding

Equity crowdfunding offers rewards (and risk) to minority-owned businesses and investors

Minority-owned tech startups are turning to a new model to raise capital: equity crowdfunding, which gives investors equity ownership in the company.

Most crowdfunding is “rewards-based.” Investors earn “perks” for their contribution to a startup. Crowdfunding sites such as Kickstarter and Indiegogo have made this type of crowdfunding a commonplace way for startups to raise capital.

Funding Dreams

A new venture, DreamFunded, pairs those looking to invest in a company with founders seeking funds. It is a members-only crowdfunding platform. The DreamFunded team screens and vets all startups. Members, in turn, can select from the startups they wish to invest in, in many cases, for as little as $10.

Kevin Rivers, co-founder, and CEO of Bluurp, announced that his company will use DreamFunded to raise additional capital. Bluurp is a social media platform targeted to people of color that allow users to post messages across Facebook, Twitter, Tumblr, and LinkedIn, as well as share videos from YouTube, songs from Spotify, and photos across Instagram, Pinterest, and Flickr, according to its website.

“We’re actually going to be launching our equity crowdfunding round of $100,000 on VC firm as soon as Nov. 8. We have been approved by the SEC to offer our securities via a CrowdSAFE note to everyone. Both non-accredited and accredited investors,” says Rivers. Bluurp is seeking investments starting at $60 and up.

Risk and Rewards

Carolyn Brown, Black Enterprise’s senior editor, small business, shares that equity crowdfunding makes it easier for startups to appeal to a broader base of investors under new federal rules.

“Essentially, non-accredited investors or individuals with a net worth or annual income of less than $100,000 can put up cash in startups under the new rules, which make up Title III of the JOBS Act. They can invest $2,000 or 5% of their annual income or net worth, whichever is less. Companies can now raise up to $1 million across state lines without prior approval,” writes Brown.

Another advantage is that investors of color have the opportunity to build personal wealth if the company he or she invests in flourishes and eventually goes public.

The risk is obvious; 90% of startups fail. Zero return on investment is a likelihood. However, DreamFunded seeks to minimize financial risk by offering low-cost investments and rigorously vetting the startups promoted on its platform.


51 Responses to Black-Owned Tech Startups Offer Stock Options for Crowdfunding

  1. Georgia Keitt says:

    Very Interested.

  2. Sherrie Williams says:

    I would love to invest

  3. Aamina Salaam says:

    Very much interested

  4. Wendy says:

    I am interested

  5. Nadine Dawkins says:


  6. Edward Jackson says:

    I want to invest

  7. Terrance Jackson says:

    Sounds interesting.

  8. Bruce R Rochester Sr says:

    I would like to know how I can get started

  9. James L Washington says:

    How do I begin & costs

  10. Kymberly Morrison says:

    I’m interested

  11. Isaac Black says:

    I would like to invest.

  12. Ruby Bolton says:

    I am interested. Please send info.

  13. Emma Sanders says:

    Very interested and about time!

  14. Mary Louise Mosley says:

    I’m interested. Who do you contact? Would be a great beginning for investing for kids. Great gift for Christmas. Very good idea. ☺

  15. Kevin Rivers says:

    Hi everyone. I’m Kevin Rivers, Co-Founder and CEO of Bluurp! Please email me at and I’ll personally answer your inquiries! ^_^

    Kevin Rivers
    CEO, Bluurp Inc.

  16. Frank Avant says:

    Very interested .

  17. Frank Avant says:

    Very interested . Send info

  18. Irene Lindsey says:

    Very interested. Please send info.

  19. Nigale Huskey says:

    I would invest

  20. Greg Harris says:

    we are a new minority owned rideshare company in LA, California. I’m interested in crowdfunding to launch and beta test our system.
    thank you. G.H.

  21. Kevin Rivers says:

    Hey everyone. Please go here to sign up and join our Waitlist to invest:

    Kevin Rivers
    CEO, Bluurp Inc.

  22. Linda Crawford says:

    I am interested to know more about this venture. Please provide more info.

  23. Eric says:

    I’m interested, please send me the investing information to my email.


  24. Rickey says:

    I would like to part of this new venture..

  25. Edwin Hopkins says:

    Hello and I’m interested but would like to know more.

  26. Tara R McRae says:

    Hello Mr. Rivers
    Im Tara McRae, Im single mother of 41. Ive always wamted to learn the market and invest. This seams like a very nice opportunity to try and start a portfolio i can be proud of. Please help me. Sincerly Tara McRae president and CEO of my financial future.

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