Many television viewers have mastered balancing a remote in one hand and their mobile device in the other. It’s becoming more and more common for viewers to tune into their second screen, a reference used to describe a tablet or smartphone that allows a television audience to interact with the content being viewed on their main, or first, screen. The emergence of this new screen is a direct result of the social media boom.
During Advertising Ages’ Social TV Conference last week, Fred Graver, Twitter’s new head of television, introduced the idea of having the social media platform included in the new TV rating system—one that would combine social media ratings as well as social data. While his idea coupled with research found through The Nielsen Company and TV Guide outline why a whole new rating system makes sense, Freshwire’s CEO Shawn Amos notes it won’t happen for some time.
The chief executive explores the second screen experience and highlights Portland-based startup Chirpify in the latest episode of “60 Seconds of Social Media.”