Shawn Amos Talks Second Screen Viewing in '60 Seconds of Social Media'
Black Enterprise Magazine July/August 2018 Issue

Shawn Amos, CEO of Freshwire, provides refreshing commentary in "60 Seconds of Social Media" (Image: Source)

Many television viewers have mastered balancing a remote in one hand and their mobile device in the other. It’s becoming more and more common for viewers to tune into their second screen, a reference used to describe a tablet or smartphone that allows a television audience to interact with the content being viewed on their main, or first, screen. The emergence of this new screen is a direct result of the social media boom.

During Advertising Ages’ Social TV Conference last week, Fred Graver, Twitter’s new head of television, introduced the idea of having the social media platform included in the new TV rating system–one that would combine social media ratings as well as social data. While his idea coupled with research found through The Nielsen Company and TV Guide outline why a whole new rating system makes sense, Freshwire‘s CEO Shawn Amos notes it won’t happen for some time.

The chief executive explores the second screen experience and highlights Portland-based startup Chirpify in the latest episode of “60 Seconds of Social Media.”

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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