The second a new social media platform hits the mobile marketplace, marketers begin crafting new strategies and methods to conquer the latest platform. Itâ€™s not easyâ€”some excel in mastering the newly-released property, while others learn through trial and errorâ€”but optimizing your use of the platform is possible.
With Vine, which debuted in January, it took marketers no time (less than 24 hours) to explore the video-sharing appâ€™s abilities. Itâ€™s inched its way to the top of the U.S. App Storeâ€™s list of free apps, and brands are getting good at making engaging, complex and innovative vines, which are the six-second, looping videos created. The â€śInstagram for videoâ€ť has attracted various well-known brands such as General Electric, Trident Gum and Brooklyn Nets, and even the White House.
Business Insider compiled a list of several impressive and ground-breaking Vine campaigns: