How Brands Get Innovative on Vine
Black Enterprise Magazine September/October 2018 Issue

The second a new social media platform hits the mobile marketplace, marketers begin crafting new strategies and methods to conquer the latest platform. It’s not easy–some excel in mastering the newly-released property, while others learn through trial and error–but optimizing your use of the platform is possible.

With Vine, which debuted in January, it took marketers no time (less than 24 hours) to explore the video-sharing app’s abilities. It’s inched its way to the top of the U.S. App Store’s list of free apps, and brands are getting good at making engaging, complex and innovative vines, which are the six-second, looping videos created. The “Instagram for video” has attracted various well-known brands such as General Electric, Trident Gum and Brooklyn Nets, and even the White House.

Business Insider compiled a list of several impressive and ground-breaking Vine campaigns:

Urban Outfitters

Bacardi

Cavendish Hotel

Read more at Business Insider…

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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