Mobile Advertising Projected to Increase 64% in 2014

Mobile and native advertising is on the rise

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Marketers are expected to spend close to $47.6 billion on online ads alone, reports tech news site Mashable. A portion of that—$13.1 billion to be exact—will be go toward mobile ads.

Mashable reports:

“Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to LinkedIn Marketing Solutions. Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014.”

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