Technology news site Innov8tiv, hosted a panel during Social Media Week 2014 at NYU, in partnership with IBOM LLC, Black Enterprise, and NYU’s Black Student Union. The event, “Advances in Global Entertainment Technology,” focused on businesses around the world and how social media impacted success and failure.
The panelists included Janel Martinez, CEO of “Ain’t I Latina,” who started the Afro-Latina-focused content company based on the lack of information catering to her community. Jacqueline Nowbu, co-founder of Munalunchi Bridal Magazine, addressed how her family owned business has expanded due to social media partnerships with various companies like The Huffington Post.
Oldine Jean-Charles, founder of Interactive Life Social TV Project, talked about the dark side of funding, how it can come as quickly as it goes, and how to rebound from a setback of any magnitude.
Finally, special guest Jason Njoku, YouTube’s biggest partner in Africa, and CEO and co-founder of iROKOtv, spoke about his humble beginnings from his bedroom at his mother’s house to creating the world’s largest digital distributor of Nollywood films. He explained how creating a business plan without passion is guaranteed failure, and how daunting the road to starting your own business can be.
You can check out a gallery of the event below, where various pre-panel organizations came to voice their support of Social Media Week and promote their own startups.