No matter how well you know social media, there’s always more to learn. It’s easy to get caught up in the numbers—the likes, shares, retweets and follower count, among other metrics—but social-savvy business owners know it’s not all about that.
The hardest part is deciphering which social metrics are actually worth monitoring. Mashable tapped a panel of successful entrepreneurs to gather which numbers they’re monitoring on social media sites such as Facebook and Twitter:
Ministry of Supply’s Kit Hickey and team came up with a metric they call the “Facebook Engagement Ratio.” Instead of counting Facebook “likes,” the engagement ratio is the number of people talking about the brand divided by the number of likes. Each week, Ministry of Supply calculates this figure.
Build a social content analytics tool
The Contently team created a mashup of various metrics, building their own social content analytics tool that tracks three scores: reach, engagement and influence. Contently co-founder Shane Snow broke it down.