Tyler, The Creator opened a third Golf Wang Clothing store, and made a surprise appearance, Oct. 21 in London. Tyler’s clothing brand recently released its fall/winter collection for 2023, according to Complex.
Golf Wang is a take on part of the official name of the Odd Future collective that Tyler is most closely associated with. It swaps the first letters in Wolf Gang for each other, and the fashion has regularly reinvented itself alongside the forward-thinking creator.
Following his collaboration with Lacoste using the luxury arm of his brand, Le Fleur, Tyler has expanded his reach in the fashion world. His two other stores are based in New York and Los Angeles,.
Tyler’s aesthetic, according to Hypebeast, features bright colors, such as yellow, which is centrally featured in the London store. The brand’s trademark is eye-popping pattern combinations and a fusion of high fashion and skate culture, which Tyler has been pushing nearly as long as he’s been in the public eye.
Congrats to Tyler, The Creator on opening up GOLF WANG LONDON 🙌https://t.co/3Yh0bOWpT2 pic.twitter.com/M58D6WyqNz
— HipHopDX (@HipHopDX) October 22, 2023
"🏌️♂️ Tyler, the Creator's GOLF WANG brand is taking London by storm with its new store! Discover fresh, colorful streetwear that's as unique as Tyler himself. 🛍️🇬🇧 #GOLFWANGLondon" pic.twitter.com/VntVYS6OJ1
— MR DRESSCODE (@MRDRESSCODE2) October 22, 2023
In 2016, Tyler had his first fashion show, which fittingly featured runway models skating and biking to Tyler’s music. According to Culted, the show featured the first appearance of Tyler’s Le Fleur upscale collection, which was featured in a Converse collaboration.
Tyler’s fashion has evolved virtually in step with his music career, which has matured beyond his shock-and-awe style lyrics from his Odd Future beginnings to exploring themes like what fragile notions of masculinity do to men.
Tyler’s clothing line is co-designed by Phil Toselli, who described the rapper’s creative process to The Hollywood Reporter in 2016. “Tyler kind of draws like an 8-year-old, but awesome,” Toselli said. “He has a really distinct and crude style. It’s funny to watch him, because he’s not trained in any way. He just has wild ideas that he taught himself to make into reality. He’s very rapid-fire, bouncing off walls and hyper as sh*t. It just works.”