UrbanGeekz Puts Black Issues Front and Center
Black Enterprise Magazine September/October 2018 Issue

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Seeking to go where few others have journeyed, former British-born broadcast reporter, Kunbi Tinuoye, recognized that the dearth of reporting on pioneering African Americans in Silicon Valley and STEM was a problem in mass media.

Her answer: UrbanGeekz, a digital news platform focused on technology, science and business. It offers original print and video content on startups, geek gadgets, social media, scientific advancements and entrepreneurship.

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“Our demographic is inter-generational, ranging from 20-somethings to 50-somethings, and reflects a wide range of interests and experiences, from tech-savvy millennials to professionals and aspiring entrepreneurs,” says founder Kunbi Tinuoye, who acknowledges the site’s deliberate focus on issues related to diversity in the technology sector.  “The website is only six months old and, in a short time, we’ve had a lot of traction, including a successful strategic partnership with tech giant AT&T.”

The video-centric news site aims to make technology ‘cool’ and accessible, while highlighting science, technology, engineering and math-related fields as exciting and rewarding career paths. In addition, the website has a passionate following of female readers. Tinuoye says its consumers are primarily from the United States but the platform also has growing readership from across the globe.

Aiming to promote educational achievement and career exploration in STEM communities, especially among under-severed communities, the site creates an outlet for dialogue on the most pressing and relevant issues in STEM-related fields.

BlackEnterprise.com tech writer, Marcia Wade Talbert, reached out to Tinuoye to learn her motivation, inspiration and plan to grow UrbanGeekz into a cutting-edge vehicle for exploring black issues and innovative careers for under-served communities in the technology and science ecosystems.

BlackEnterprise.com: What inspired you to start a site about African Americans in tech?

Kunbi Tinuoye: I spotted a gap in the market. Mainstream tech sites do not pay enough attention to the growing multicultural market. Knowledge that the big tech firms heavily skew towards male, white and Asian was also another factor. However, for me this is more than a business venture, it’s a labor of love. My mission is to make technology more accessible, while highlighting STEM fields as exciting career paths for women and under-served communities.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.

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