Record Those Memorable Milestones
Facebook’s latest addition allows brands to showcase their rich history, going as far back as January 1, 1800. Â Found on the right-side of the Facebook page, the milestones are listed vertically by year and when clicked on open to display full screen photos with content, location and time.
- List key moments or significant events in your company history.
- Use engaging images that connect directly to the moment you are sharing.
Make It Stick By Pinning Your Post
Regardless of posting date, you can highlight a specific post so that it appears at the top of your page. The post will remain up for 7 days, and then return to its original date.
No Middleman: Foster Consumer-to-Brand Contact
Fans can now communicate with brands directly via private messages.Â Small businesses can use this messaging feature, found on the admin panel, as a channel to start collecting feedback and engaging customers.
Capitalize on Central Control
The admin panel allows brands to manage their insights, new “likes,â€ messages and notifications from one central location.Â The admin panel provides a snapshot of a brand’s day-to-day activity:
Insights — Houses your Facebook brand page’s analytics, which includes “likes,â€ reach and how people are talking about your page
New “Likesâ€ — Lists Facebook users who have recently liked your page
Messages — Manage your private messages from fans
Notifications — You will be notified when users interact on your page
Remember: Timeline goes live on March 30.Â It’s time to tell your story.