The path to customer retention nirvana comes through building and iterating your product with your users. There’s no substitute for a great product or antidote for a terrible one (though excellent marketing can do a good job of covering it up). These five tips should provide some easy wins to bump it up a few percentage points.
Richard White is a Co-founder and the CEO of UserVoice, where he focuses on making sexy products for un-sexy markets like customer service. He’s proud to say that his works give people more time to waste rather than waste more of their time.
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.