Donna Karan International Fashion Executive Is Building and Strengthening A Global Brand
Black History Month Fashion & Beauty Lifestyle

Donna Karan International Fashion Executive Is Building and Strengthening A Global Brand

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What key pieces of advice do you have for people interested in pursuing a career in the fashion industry.

1.  Secure an Internship: Now more than ever, internships are crucial to getting the exposure and contacts you need to secure a job after graduation. I recommend spending time researching key executives and understanding‎ the company’s mission.  After you’ve landed the internship, work like your life depended on it. If necessary come in early and stay late. Executives will notice your dedication and reward you for it.

2.  Stay Groomed: The fashion industry was built on the concept of making people feel and look better. Staying groomed and looking polished is mandatory. Fashion is not a desk job – its a lifestyle. Invest in a “starter wardrobe.” I would recommend these

5 items as a foundation for a great wardrobe.

Crisp white cotton shirt: The tailoring should be fitted to the body. I’ve been in the industry for 20 years. Trust me, “the white shirt” is here to stay.

Black pant: Black pants are the start to any wardrobe. Quality pants can take you from the office to a cocktail party.  It’s worth the investment.

Leather jacket: I’m obsessed with leather jackets. They are great investments and can easily be worn as a quasi blazer. Leather is a great way to register luxe.

Black heels (for women) and Black lace up Oxfords (for men): It’s essential to have a quality pair of shoes in your wardrobe. The fashion industry is a fast past environment. Your shoes should be stylish and comfortable.  No one should hear you walking in or out of the room.

Skincare: Most people don’t understand the power of a polished face. Before a person will look at what you’re wearing, they’re fixated on your face. Invest in high quality products starting with a facial system that consist of a cleanser, moisturizer, and eye cream. Makeup only highlights what’s underneath the skin.  Never underestimate the power of a polished face.

Daron Pressley (@daronpressley) is an entrepreneur and former Fortune 500 sales and marketing executive who has been featured on outlets including Fox45 News, Black Enterprise magazine, and The Washington Post. Knowledgeable in marketing and branding, Pressley works with professional athletes, organizations, and individuals to develop strategies to create, build, and grow brands. As a speaker Pressley has reached over 20,000 students. He provides dynamic insights on leadership and branding via his Website,