Making Cultural Connections
Donald A. Coleman isn't concerned about his daughter taking over the reins of his business. If she does, he believes she’s been well trained. “I started her out in the finance committee—not the mailroom,†he explains, “so she could see how the agency made money. She could see the expenses, she could see how we had to fight for our margins in order to reward our good employees and move forward.†Advertising is a tough business, and Coleman wants to make sure his daughter, Kelli, currently vice president of business development, fully understands the nuts and bolts of the industry.
