From Tiger to Elephants, Lizards And Frogs
Accenture may have gotten lost in the “woods,†but they somehow ended up in the wild. In their new campaign, Accenture replaced their wounded Tiger with images of elephants, fish, lizards and frogs - oh my! As I stood at the airport looking at an elephant surfing and some leaping frogs, I was taken aback. The job of the most in-demand, iconic global athlete on the plant was outsourced. Tiger was replaced with a cheaper, risk-adverse form of labor - all hired from the local zoo.
