Why BE Next Is the Now Generation
Get ready for a new generation of young, bold innovators. I’m talking about an elite group of corporate professionals, entrepreneurs, and inventors, between the ages of 21 and 35, already making their presence felt in global business. These men and women are quickly becoming a transformative force, applying novel ideas, fresh approaches, and technological know-how to solve today’s business challenges and, in the process, change the way we work, communicate, consume, live, and play. More than ever, industry needs young people who are not bound by convention to find the next invention. It was that identification of fearless, creative, and energetic achievers that spawned “BE Nextâ€â€”an apt tag that defines not only our latest editorial franchise but those leading the movement that will reconstruct the business landscape.
