On mistakes and testing the marketplace: “Early on, I spent six years pursuing what I thought was a business opportunity before I landed on the things that propelled me. But I was going about it the wrong way in that I wasn’t getting evidence from the market place. I knew what I wanted to do, and it sounds simple, but I didn’t put what I wanted to do in the context of what customers wanted. You’d be surprised the extent to which I see that today. We tend to get an idea in our head and don’t want to share it to not diffuse any fantasies we have about it. But it’s important to go out and get information from people and test it in the market place.”
The Black Enterprise Entrepreneurs Summit hosted by Nationwide is set for May 13–16, 2015 at the Hyatt Regency Atlanta. Expect innovative sessions, high-powered speakers, and an early peek at the products, trends, and services you’ll need to stay ahead of the curve. To register and find out more, visit www.blackenterprise.com/es/. Join us at the Entrepreneurs Summit, Where Innovation and Capital Meet.