The Most Popular Vehicles With Ethnic, Women and Millennial Consumers
Entrepreneurship

The Most Popular Vehicles With Ethnic, Women and Millennial Consumers

2015 Cadillac SRX
2015 Cadillac SRX, Top Luxury Vehicle - African American
Volume Leaders — Millennials and Women
Top Women’s Vehicle American Honda Civic American Honda CR-V Toyota Motor Sales Corolla
Top Women’s Luxury Vehicle Buick Encore Lexus RX Mercedes-Benz, LLC C-Class
Top Ethnic Millennial Vehicle American Honda Accord Toyota Motor Sales Camry Toyota Motor Sales Corolla
2015 Honda Accord Sedan
2015 Honda Accord Sedan
Volume Leaders by Ethnic Consumer Group
Top Vehicle — African American American Honda Accord Nissan North America Altima Toyota Motor Sales Camry
Top Vehicle — Hispanic American Honda Accord American Honda Civic Toyota Motor Sales Corolla
Top Vehicle — Asian Pacific Islander American Honda Accord American Honda CR-V Toyota Motor Sales Camry
Top Vehicle — Native American Chevrolet Silverado Ford Motor Company F-Series RAM Ram 
Top Luxury Vehicle — African American Cadillac SRX Lexus ES Mercedes-Benz, LLC C-Class
Top Luxury Vehicle — Hispanic Lexus IS Lexus RX Mercedes-Benz, LLC C-Class
Top Luxury Vehicle — Asian Pacific Islander Acura MDX Lexus RX Mercedes-Benz, LLC C-Class
Top Luxury Vehicle — Native American Buick Enclave Buick Encore Buick Verano
Top Overall Ethnic Vehicle (Luxury or Non-Luxury) American Honda Accord Toyota Motor Sales Camry Toyota Motor Sales Corolla
2015 Mercedes C-Class Sedan
2015 Mercedes C-Class, Top Luxury Vehicle - African American

About The National Association of Minority Automobile Dealers
The objective of The National Association of Minority Automobile Dealers (NAMAD) is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including increasing the number of minority-owned dealerships in communities across America, advocating workplace and supplier diversity in the automotive manufacturing environment, and supporting minority engagement in the automotive retail sales and service sectors.

NAMAD, a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area, is committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.

About IHS Automotive
IHS Automotive offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception–across design and production–to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry.

IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, it is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS is committed to sustainable, profitable growth and employs approximately 8,600 people in 32 countries around the world.


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