NFL Launches Latest Apparel Lines with Celebrity Fan Ambassadors
Black Enterprise Magazine September/October 2018 Issue

Tika Sumpter is a featured celebrity fan in NFL's newest apparel campaigns. (Image: NFL)

The NFL has launched its new men’s, women’s, and junior apparel lines featuring players and celebrity fans. Celebrities, including Alyssa Milano of Mistresses and Who’s the Boss, Dascha Polanco of Orange is the New Black, and Tika Sumpter of The Haves and the Have Nots, are featured in ads sporting the latest women’s gear. Juniors apparel ads feature Madison Pettis, best known for her role as Sophie Martinez on the Disney Channel sitcom Cory in the House.

[Related: The Rise of Female Coaches in Men’s Sports]

Julian Edelman, of the Super Bowl XLIX champion team New England Patriots, and Jordy Nelson of the Super Bowl XLV champion team Green Bay Packers, will headline the men’s apparel campaign, showcasing the versatility of NFL apparel.

The celebrity fans will be featured in print and digital ads and serve as social media ambassadors, highlighting their favorite trends while wearing gear from the teams they love.

Celebrity stylist Kate Young curated the looks for NFL women’s apparel’s print ads, which showcase the versatility of the lines and include hats, t-shirts, and other sportswear.

“We strive to give our fans more ways to showcase their passion for their teams by offering options that are customizable and on-trend and we are thrilled to have such a diverse group of ambassadors as part of this year’s campaign,” said Natara Holloway, NFL vice president of consumer products brand and retail, in a statement.

All apparel can be found at

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.