Jay-Z’s Marketing Power Decoded

Always the pitchman, Jay-Z also plugged his own product on 2003’s “What More Can I Say” (“S. Dots on my feet make my cipher complete”). The S. Dots on his feet where actually from Jay-Z’s shoe line through Reebok called S. Carter Collection by RBK, which launched that year. Two month after Jay-Z’s shoe sold out of 10,000 pair within an hour of it release, Reebok’s stock was up 55% from the previous year. Now, artists like 50 Cent, Kanye West and Swizz Beatz can thanks Jay-Z for landing sneaker deals without the need of a jumpshot.

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