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If you’ve attended a conference, you most certainly have experienced an elevator pitch. Whether you’re waiting in line for a cab, at a bar, or…yes, in an elevator, someone has most likely approached you to talk about their startup or latest venture. However, pitching is an art, and not everyone has nailed it. So not surprisingly, the ballroom at the Hilton Austin was packed with aspiring entrepreneurs at the “3 Steps to a Killer Elevator Pitch” panel during South by Southwest Interactive.  

The elevator pitch is a simple concept: If you were stuck in an elevator with someone, what would you say to promote your company in the time that the elevator closes until the time you get to your floor? In theory you have around 90 seconds to make a successful pitch, but how can you create a cohesive, effective pitch in that short amount of time?   

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three simple steps in effective pitching:--Winston Ford

3 Tips for Delivering a Killer Elevator Pitch

According to Joshua Baer, a startup mentor and director at Capital Factory, there are three…

By Winston Ford

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Now that McDonald’s Has a Black CEO, Will This Mean Healthier Food for the Black Community?

CEO Don Thompson takes the helm of McDonald's on July 1. thegrio.com writer Dr. Terrance McGill asks if Mickey D's will now change how it markets to our community

CEO Don Thompson takes the helm of McDonald’s on July 1. thegrio.com writer Dr. Terrance…

By Black Enterprise

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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Deduct

Free!!! Books of the Week – Small Business Guides

Do you own business? Or are you someone who would like to budget their money…

By Sasha King

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How Entrepreneurship Can Fix Young America

Young Entrepreneur Council founder Scott Gerber fights to combat unemployment and empower young college grads through entrepreneurship

Young Entrepreneur Council founder Scott Gerber fights to combat unemployment and empower young college grads…

By John Wilson

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Entrepreneur of the Week: Douglas Wiggins, Body Quest Ice Cream

Douglas Wiggins’s Body Quest Ice Cream doesn’t just taste great — it’s also (seriously!) pretty good for you, too

With Body Quest Ice Cream Douglas Wiggins serves up a healthy alternative to everyone’s favorite…

By Brian Dawson

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Four small businesses earned $125,000 in business grants by winning the 12th Annual MillerCoors Urban Enterprise Series (MUES) Business Plan Competition. The businesses were honored at a winners reception at MillerCoors headquarters in Chicago on March 9, featuring a keynote address from FUBU Founder and ABC-TV business reality show Shark Tank star Daymond John.

Urban Entrepreneurs Win $125,000 In Business Grants

MillerCoors Urban Enterprise Series winners honored with a keynote address from FUBU Founder and Shark Tank Star Daymond John

Four small business owners earned $125,000 in business grants by winning the latest MillerCoors Urban…

By Alfred Edmond, Jr.

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Establish a Google Plus Account

The online world is buzzing with new social networks updating almost every day and new ones being created just as fast. With that said, every entrepreneur should seriously consider Google Plus. It’s not just a source to create another social network profile but a great tool to engage your end customers with business-ready tools like, Google Hangout and Google Circles, among other things. Also, brand your Google Plus account by securing a customized URL at gplus.to (i.e. gplus.to/hajjflemings is my handle.)  Note:  This is just a branding tool that you can use to communicate your Google Plus URL in a neat fashion. In the future Google will enable customized URLs for Google Plus accounts.

SXSW 2012: Is Google+ Right for Your Business?

As one of the latest platforms to hit the social media scene, Google+ has the potential to take brands to the next level, but brands much choose if it’s a right fit for them

But with so many options to engage customers and fans, the question remains, is Google+…

By Winston Ford

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Image: ThinkStock

7 Ways Small Businesses Can Protect Their Brand Internationally

Don't let someone undermine your hard work by infringing upon your brand

Following Michael Jordan’s brand infringement lawsuit against Qiodan, small business owners need to know how…

By Mia N. Hall

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Regina Brooks

UBR Spotlight: Women’s History Maker Regina Brooks

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, in time for Women’s History Month, UBR contributor…

By Alfred Edmond, Jr.

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Small Business, Big Challenges: 3 Ways to Face Them Head On

When business challenges arise it's not about the problem, it's about the entrepreneur's response

When business challenges arise it’s not about the problem, it’s about the entrepreneur’s response. Entrepreneur…

By Felicia Joy

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Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how widely-recognized brands are successfully reaching out to diverse communities (Image: Winston Ford)

SXSW 2012: How Brands Can Reach a Diverse Online Community

Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how big-name brands are successfully reaching out to diverse communities and what you can learn from their techniques

“Mining Diversity: Developing a Community of Color” panelist Trevite Willis discusses best practices for businesses…

By Winston Ford

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Preview B.E. Business Report: Jamba Juice CEO’s Successful Business Blend

Plus, Entrepreneur Robin Petgrave pilots Hollywood to new heights, protect yourself from identity theft, and nutrition tips for executives on the go

James White, President & CEO of Jamba, Inc. discusses the company’s winning business strategy and…

By Andrew Wadium

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WNBA President Laurel Richie

UBR Spotlight: Women’s History Maker Laurel J. Richie

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, just in time for Women’s History Month, UBR…

By Alfred Edmond, Jr.

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New iPad App Square Register Turns Tablet Into Cash Register

Square Register lets business owners process payments from their iPad

Mobile payment company Square released a new iPad app on Monday, which allows brick-and-mortar merchants…

By Janel Martinez

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Entrepreneur of the Week: Jenile Brooks, Harvest Express

With Harvest Express, Detroit native Jenile Brooks aims to bring fresh fruits, veggies and more to her hometown, one of America’s most arid "food deserts"

With Harvest Express, Detroit native Jenile Brooks aims to bring fresh fruits, veggies and more…

By Brian Dawson

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6 Things Your Small Business Can Learn from Amazon, Apple, Facebook, and Google

In the age of the platform, there is much entrepreneurs can learn from these innovative businesses

In the age of the platform, there is much entrepreneurs can learn from these innovative…

By Alan Hughes

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Christopher Harvell and his wife, Lezli Levene Harvell, owners of Dental Kidz (Photo by Rayon Richards)

Champions for Children

The Harvells marry prowess in business and medicine to create a socially conscious pediatric dental practice

Christopher Harvell and his wife have melded their expertise in business and in medicine to…

By Emerald S. Morrow

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Are You Stuck in Behavior that Could Guarantee Failure in Your Business?

How living in a state of denial could be the downfall of your business

Entrepreneur and author Felicia Joy tells how living in a state of denial could be…

By Felicia Joy

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UBR Spotlight: Dentist & Beverage Company CEO Walter Young

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

Beverage company CEO Dr. Walter Young and Internet Consultant Stephen Pierce offer business tips for…

By Alfred Edmond, Jr.

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How To

windfalls

How to Budget for Unexpected Windfalls

Having a plan for unexpected windfalls can be as important as anticipating surprise expenses. Just…

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Evita Robinson, founder of Nomadness Travel Tribe (Image: Nomadness Travel Tribe)

How to Get Paid for Traveling

Evita Robinson, founder of Nomadness Travel Tribe (Image: Nomadness Travel Tribe)
Have a passion for…

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