The beauty business is a multi-billion dollar industry. From hair and fashion to makeup and spa treatments, there are numerous avenues to carve out a lane for oneself. That’s something both Cathleen Trigg-Jones and Chioma Valcourt have done. An Emmy Award-winning journalist with a successful career in media, Trigg-Jones followed her passion and opened Spa Catchi, a Midtown Manhattan day spa/cosmetic surgery center with her husband, celebrity plastic surgeon Dr. Michael E. Jones. Similarly, Valcourt, who’s made her mark in the industry as a celebrity hair designer, runs Next Vanity, a full service salon in Manhattan. BlackEnterprise.com caught up with the entrepreneurs, who shared their personal commandments for finding success in the beauty business. —Anslem Samuel
Make Customer Satisfaction Your Top Priority
The success of your spa and salon will be directly linked to your ability to satisfy your customers. There’s no better way to keep existing customers than to have them leave satisfied from every visit. Work to create a “Wow Moment” each and every time clients come in for an appointment by always making sure your customer leaves with more than they expected. Word-of-mouth can be an extremely effective form of organic marketing for your salon or spa.