All it took was a two-minute video and the words, “Ivy Park,” to get the Beyhive buzzing Thursday morning as Beyoncé revealed the first looks from her athletic clothing line.
The Ivy Park collection will be available for purchase April 14th via its website IvyPark.com, as well as major retail companies like Nordstrom, Topshop and Net-a-Porter. But unlike many other celebrity lines that are done in collaboration with another brand, Ivy Park is a Bey-original and will have a reasonable price range from $30 to $200.
Releasing a short video along with the collection, Beyoncé talked about the role fitness has played in her life and career.
“I would wake up in the morning and my dad would come knocking on my door to tell me it’s time to go running,” she said. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline and I would think about my dreams.”
This isn’t the first time the 34-year-old is shedding light on her healthy lifestyle. Last June, she revealed details about her eating habits and admitted to trying out a 22-day vegan diet to keep her figure slim and tight. She even launched a vegan meal delivery service to help others stick to their health goals.
While Spring is normally the time of year where new year fitness goals have already been pushed to the back burner, Beyoncé’s new fitness line may be just the motivation needed to get ladies back in the gym and in ‘formation’ for summer.
Check out the short Ivy Park video below, where Beyoncé shows off looks from her new clothing line.